Put your money to work: New Kid Madelon Vos

25-year-old Madelon Vos started freelancing in 2018 as a way to break free from a 9 to 5 job, which turned into a successful media company.

The 25 year old Madelon Vos started freelancing in 2018 as a way to free herself from a 9 to 5 job, which turned into a successful media company. Just like the red numbers on Bitcoin this week, Madelon's phone was also ringing off the hook due to the price crash. Still found this one NewKid the time to deal with M to discuss her successful business.Text: Fleur de JongThe mission of this young entrepreneur is to make the Netherlands financially smarter, stronger and independent and thus demonstrate the power of putting your money to work. To achieve this goal, she focuses on creating quality content in the form of videos, podcasts, columns and educational materials in the field of investing, macroeconomics, bitcoin and trading. On the YouTube channel Madelon Vos, the young entrepreneur shares weekly current videos about the state of affairs when it comes to the above topics, making her the largest in the Netherlands when it comes to educational financial content, with almost 60.000 subscribers. Madelon achieves this together with a team of 14 freelancers who work independently of location. As we speak Madelon himself now works from Mexico. 

What is your personal USP?

“In my view, we – my friend and I – as a team, have the ideal combination. Where I can create beautiful content at the front that goes into depth macroeconomic matter and this is actually explained in a simple way, my friend takes care of the business operations at the back. He manages the team, carries out marketing and sales and makes adjustments with regard to the needs of our customer. This allows me to do what I am good at: coming up with formats, creating content and tailoring it to the viewer.” 

What can the older generation of entrepreneurs learn from you?

“We know exactly how to find the target group and have invested heavily in building an organic reach. In this day and age it is extremely important that you can be found online and by that I don't just mean having a website. My target group is often located on... Instagram, YouTube and Twitter. That is why we do everything we can to offer content that is tailored to the users of that platform. This allows us to build a beautiful, organic follower base, which comes into contact with your brand and your services/products earlier through funnels, mailings and updates. The use of different social media platforms strengthens your brand, your status as an authority, increases your value and therefore your turnover.”

Who is your mentor or source of inspiration in the field of entrepreneurship?

"In terms of entrepreneurship, I would like to follow an example Michael Pilarczyk en Cindy Koeman. Just like my friend and I, they are an incredibly strong team from a business perspective. Michael builds the brand at the front, through his knowledge, helping people and sharing his passion, where Cindy is the business mind behind the company, who never sits still and sees opportunities everywhere. Within our company it is the same, but the other way around. Apart from the business side, I also learn a lot from Michael in terms of content. Staying close to yourself and following your heart is what he stands for and that is what we look at every day. Are we happy within our company, is this still in line with what we like? With the focus on living your best life.

My teacher is William Middelkoop. We share a common passion when it comes to overseeing economic conditions. From him I learn a lot about how to deal with markets like this, mindset and making the right decisions that benefit both myself and my viewers.''

What is your motto or quote?

 "If you do what you like, the rest will take care of itself. I firmly believe in that. When I started my business, I did everything without making any money, from writing columns, making podcasts and giving explanations on the radio. This gave me the opportunity to learn a lot and create a reach, without immediately benefiting from it financially. Through this approach, I have learned what I like, what I am good at and where my added value lies. This allows you to appreciate yourself better and you have already built up a presence. I firmly believe that if you do what you like and you want to become the best at it, you first have to give a lot, so that it will eventually come back to you.”

What is the biggest entrepreneurial risk you have taken so far?

“The biggest risk to our company is that it is linked to my face. I explicitly chose to set up one personal brands instead of a brand, which means that if I make a private misstep, my company can also suffer, with all the consequences that entails. However, I do believe that if the brand was not linked to me, but to a general company, we would have grown much less quickly. That is why we have covered ourselves against the above-mentioned risk with 6 different revenue models.”

Where will you be in 3 years?

“In the three years that we have been creating content on YouTube, there has been a lot of international demand for the content we create in Dutch. This is why we use formats international started rolling out, with the focus on making international viewers financially smarter, stronger and independent, so that they too can put their money to work."Do you know or are you a successful, young entrepreneur who also deserves a place in the spotlight? Please email Fleur de Jong ([email protected]).Click here before and after,  new kid Lyla Cook from the company Nanny Nina.