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Doing business at a high level: Business Monday
Traditionally, the fair closed on Monday with the largest networking day in the Netherlands, where all drinks and small events at the fair were devoted to business and networking at a high level. This was Business Monday at MASTERS EXPO.
Throwback to Leading Ladies Lunch 2022
The Leading Ladies Lunch 2022, powered by SAMSUNG, took place last Monday at Restaurant M* at MASTERS EXPO. Pop-up Restaurant M* led by curator Carsten Klint is the most talked-about gastronomic concept in the Netherlands, good for a record number of 54 Michelin stars. It is the only place where all the great top chefs – this year 34 in total – celebrate the joy of their profession together.
The scoops at MASTERS EXPO
Many firsts took place on the MASTERS EXPO exhibition floor this year. For example, designs for cars, boats, e-mopeds and even flying cars saw the light of day for the first time here, companies set foot on Dutch soil for the first time here and visitors witnessed the launches of new companies.
Breitling table football tournament
Last Sunday a blood-curdling battle took place at the GASSAN stand. The Breitling table football tournament took place here. Under the watchful eye of reporter Jan Joost van Gangelen, the Erling Haaland watch was played; a Breitling Chronomat GMT 40 AUTO. The tournament opened with a duel between Yves Gijrath and Benno Leeser. MASTERS watched from the sidelines to see who ultimately went home with the coveted prize... 
Throwback to inspiration show MASTERS TALKS
Business icons came together at The Exclusive Preview in the Elicium during MASTERS TALKS: a spectacular inspiration show, led by journalism moderator Toine van Peperstraten. A lifetime achievement award was also presented: Businessman of the Year. Which iconic entrepreneur was it awarded to? MASTERS looks back.
MASTERS EXPO 2022: These Masters won prizes…
From December 8 to 12, 2022, the Amsterdam RAI was all about MASTERS EXPO – CAPITAL OF GREAT BUSINESS. And business was certainly done! For five days, more than 350 exhibitors took part in Europe's most exclusive business fair: from mobility to real estate and from design to tech. All with the same goals: networking, doing business and meeting each other. These Masters transformed the RAI Amsterdam into a true experience. Which stands won prizes at MASTERS EXPO 2022 and were surprised with the honor and a delicious bottle of Sir Dam Vodka?
Culinary experiences in Restaurant M*
This year, a record number of 34 star chefs stood shoulder to shoulder in Restaurant M*, the most talked-about gastronomic concept in the Netherlands, to provide guests with delicious star lunches and dinners. Here they enjoyed culinary delights, networked and toasted top entrepreneurship.

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Merida shows Scultura 10k racing bike
If you visit the Merida Benelux stand, the bicycles will most likely look familiar to you; these can be seen during the Tour de France and the Giro d'Italia, among others. The brand has been a global leader in racing bicycles and mountain bikes for 50 years. At the business fair, Merida Benelux will be showing its high-end range, including a scoop…
Enjoy during Perfect Sunday
What better way to end your weekend than during Perfect Sunday. Families, friends, business associates and entrepreneurs entered the exhibition floor together to enjoy the culinary hotspots while enjoying musical entertainment. Naturally, the exhibitors welcomed visitors to get acquainted and show their craftsmanship. This was Perfect Sunday…
Admire the latest work by Joseph Klibansky
At MASTERS EXPO, Joseph Klibansky Art opens a MASTERS EXPO Gallery exhibiting the artist's latest works. You will be welcomed at the stand by Joseph, Louis, Susanna, Leon and Immechien who together run the family business. In hall 12 it is almost impossible to ignore the gold-colored sculpture; come and see…
These are the highlights of GASSAN
In addition to prestigious brands such as Rolex, Chopard and OMEGA, GASSAN's own brands such as GASSAN 121 and pre-owned are also represented in the GASSAN stand at MASTERS EXPO. Founder of Choices by DL, Debora Huisman-Leeser and David Bijlsma CCO of GASSAN take us along. What highlights and novelties has the family business brought along this year?
BMW presents its flagship
When you enter hall 12, the BMW flagship already shines at you. The brand is presenting the new, fully electric i7 at MASTERS EXPO. But the new XM - which will actually only be released in 2023 - can also be admired at the stand.
Young Entrepreneurs Drinks at The Captains Club
MASTERS EXPO organized the Young Entrepreneurs Drinks for high potentials, leaders and bosses in The Captains Club, powered by Venturerock. The largest VrijMiBo in the Netherlands was all about networking, doing business, meeting each other and a Q&A with Marc Wesselink, founder of Venturerock.
Van Gogh paints Big Green Egg
Big Green Egg is more than just cooking; it creates experiences. And the European importer of the green egg proves this once again. Especially for MASTERS EXPO, the brand is bringing in a number of celebrities for an impressive program in hall 12. For example, none other than Lieuwe van Gogh came live to the stand to paint a Big Green Egg.
Lengers Yachts launches Stratos
The family business Lengers Yachts was founded by Hans Lengers in 1970. Now, more than 50 years later, son Bas Lengers is at the helm of the company. With the support of his twin brother, sister and wife, the yacht exporter has been successfully making his mark for years as a dealer of luxury motor yachts from brands such as Prestige, Sacs and Sanlorenzo. But the rough waters now have a new gem: the Stratos brand, which was launched at MASTERS EXPO.
Choices by DL Lunch
At GASSAN something special happens every day during MASTERS EXPO. While enjoying a lunch prepared by master chef Ron Blaauw, Debora Huisman-Leeser presented the latest jewelry from Choices by DL.
Doing business in black tie: the VIP DAY
At MASTERS EXPO on Saturday December 10, business was done, networking and of course toasting in Black Tie. A beautiful day where exhibitors received their best relations and visitors could become acquainted with all the special (family businesses). This was the exclusive VIP DAY…
See: Fabulous Friday at MASTERS EXPO
Fabulous Friday at MASTERS EXPO. A day where special meetings took place and the faces behind the world brands could be introduced. MASTERS organized the Young Entrepreneurs Drink, where young entrepreneurs came together to have drinks, do business and network. And De Heerenlunch took place, where prominent gentlemen sat down together to enjoy a star lunch. This was Fabulous Friday…
One photo says more than 1000 words
As part of the Colorful Edition, MASTERS EXPO, World Press Photo Foundation, offers the opportunity to present a selection of stories that won prizes between 2000 and 2021. These stories highlight the challenges faced by women, girls and communities around the world.
Launch of the smallest work of art on a diamond
At MASTERS EXPO, TROPHY BY GASSAN and contemporary artist Pablo Lücker unveiled the world's smallest work of art on a diamond ever. The new collaboration brings the art and jewelry world together with an exclusive series of thirteen unique works of art in a diamond. While enjoying a glass of champagne we were introduced to the HE(ART) Diamond Collection…
Tesla at MASTERS EXPO
At MASTERS EXPO many world brands present their scoops and latest models. So is Tesla. The car brand presents its models at the business fair. Attention Carlovers…

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This is how musical actress April Darby & Alessandro chose their wedding rings.
It is a symbol of a lifetime together: the wedding ring. Choosing one is often not something that happens overnight. For singer and musical actress April Darby and her husband Alessandro, that journey didn't begin in a display case, but behind the scenes at GASSAN. This is what the process looked like.
Pieter van den Hoogeband: 'always looking for inspiration'
He is regarded as one of the greatest swimmers of all time. A global citizen, yet at the same time strongly connected to Brabant, where he can indulge his love for innovation and collaboration. Meanwhile, Pieter van den Hoogenband continues to seek inspiration. Not only to excel himself, but above all to enable others to do so. Jaap de Groot in conversation with an as-yet-driven idealist.
6 summer escapes in nature
Summer doesn't always have to smell of sunscreen and bustling boulevards. Sometimes it sounds like rustling pines, rippling mountain water, or a gentle breeze through a castle garden. From treehouses high amidst the greenery to tranquil retreats where your schedule melts in the sun: these addresses show just how delightfully luxurious it can be when nature takes center stage.
From desert nights to polar silence: five unforgettable adventures
From sleeping under a sparkling starry sky in the Sahara to floating above the glowing red dunes of Namibia: some journeys are much more than a holiday. They are experiences that change your view of the world and resonate for years to come. For those yearning for silence, adventure, and landscapes that seem to come straight out of a dream, MASTERS has compiled five extraordinary escapades.
Ostreum Group brings refined oyster & caviar experience to MASTERS SUMMER EXPO
During MASTERS SUMMER EXPO, hole 8 wasn't just about a clean swing. Golfers were immersed in an exclusive oyster & caviar experience by Ostreum Group, complete with freshly opened oysters, premium caviar, and a striking Oyster Gin Shot. Behind this refined concept stand two young entrepreneurs with remarkably high ambition: from Zeeland roots to an international hospitality experience that feels at home in any major city around the world.
Summer has officially begun: these are 5 places to celebrate it.
Summer has officially arrived. And although many Dutch people dream of Saint-Tropez, Mykonos, or Ibiza, you don't need to take a plane at all for a stylish summer day. From exclusive rooftops in Amsterdam to beach clubs with a Southern French vibe: these are the places where you’ll want to spend your summer this year.