THE NEXT MOVE STARTS HERE
Where conversations begin
MASTERS EXPO '26
CEOS, ENTREPRENEURS, VISIONARIES, CHARITY, INVESTORS, CREATIVES, CHEFS & HOSTS.
The Legacy
2026 marks 25 years of building encounters that last. What started as an idea has grown into a place where entrepreneurship, creation, and personal presence come together. From December 10 to 14, MASTERS EXPO takes place in Amsterdam. An edition born from ambition, experience, trust, innovation, and time.
Hundreds of leading companies, networks, and brands have committed to this edition. Design teams are working on spatial plans, stand concepts, and installations. Behind the scenes, something is being built that goes beyond an exhibition floor. The RAI will look different than ever.
Not fuller, but more layered. Not louder, but more intense. Guests come from far and wide, not for a program, but for an experience and for each other. The exhibition starts with The Birthday Party.
Sales of packages start on Tuesday, September 1, 2026.
Five days, different worlds
From December 10 to 14 at the RAI Amsterdam.
10 DEC - The Birthday Party
11 DEC - Famous Friday
12 DEC - VIP Night
13 DEC - Super Sunday
14 DEC - Business Monday
MASTERS Stories
This is how musical actress April Darby & Alessandro chose their wedding rings.
It is a symbol of a lifetime together: the wedding ring. Choosing one is often not something to be taken lightly. For the singer and musical actress…
June 25, 2026Read more
Pieter van den Hoogeband: 'always looking for inspiration'
June 25, 2026
6 summer escapes in nature
June 25, 2026
From desert nights to polar silence: five unforgettable adventures
June 25, 2026
Ostreum Group brings refined oyster & caviar experience to MASTERS SUMMER EXPO
June 25, 2026
Summer has officially begun: these are 5 places to celebrate it.
June 25, 2026
These are the most valuable players of the World Cup
June 24, 2026Highlights '25
A great success.
These were the highlights. The story continues.
MASTERS Magazine
For great & busy people
MASTERS Magazine will be published four times in 2026. A glossy book full of inspiration, lifestyle, art, exceptional photography, and MASTERS news. The magazine is an extension of the MASTERS platform. People, brands, and ideas.
2026: 25 Years of Legacy.
In 2026, Yves Gijrath will mark 25 years of building lasting encounters. What began as an idea has grown into a place where entrepreneurship, creativity, and personal presence converge. MASTERS EXPO is a key component of this anniversary year. From December 10th to 14th, The Legacy Edition will take place in Amsterdam, an edition born from experience, trust, and time. The longevity of this moment is already evident.
Dozens of leading companies and brands have signed up for this edition. Design teams are working on spatial plans, stand concepts, and installations. Behind the scenes, something that goes beyond a trade show floor is being built. The RAI will look different than ever before.
Not fuller, but more layered. Not louder, but more intense. Guests come from far and wide, not for a program, but for an experience. The opening day is called The Birthday Party. The VIP Day & Night is the heart of this edition. What happens there cannot be announced or repeated.
MASTERS EXPO '26 and MASTERS SUMMER EXPO are part of The Legacy: a series of events, publications, and collaborations unfolding this year. Not everything is set in stone. That's precisely what makes it exciting. The Legacy Edition isn't a retrospective or a compilation. It's a rare crossroads in time, a moment where everything comes together.
For brands and partners who sense when it's time to be present. Who understand that some editions aren't just attended, but attended.
In 2026, Yves Gijrath will mark 25 years of building lasting encounters. What began as an idea has grown into a place where entrepreneurship, creativity, and personal presence converge. MASTERS EXPO is a key component of this anniversary year. From December 10th to 14th, The Legacy Edition will take place in Amsterdam, an edition born from experience, trust, and time. The longevity of this moment is already evident.
Dozens of leading companies and brands have signed up for this edition. Design teams are working on spatial plans, stand concepts, and installations. Behind the scenes, something that goes beyond a trade show floor is being built. The RAI will look different than ever before.
Not fuller, but more layered. Not louder, but more intense. Guests come from far and wide, not for a program, but for an experience. The opening day is called The Birthday Party. The VIP Day & Night is the heart of this edition. What happens there cannot be announced or repeated.
MASTERS EXPO '26 and MASTERS SUMMER EXPO are part of The Legacy: a series of events, publications, and collaborations unfolding this year. Not everything is set in stone. That's precisely what makes it exciting. The Legacy Edition isn't a retrospective or a compilation. It's a rare crossroads in time, a moment where everything comes together.
For brands and partners who sense when it's time to be present. Who understand that some editions aren't just attended, but attended.
WHERE CONVERSATIONS BEGIN.
THE LEGACY EDITION '26
25 Years of Entrepreneurship
CEOS, ENTREPRENEURS, STUDENTS, VISIONAIRES, CHARITY, INVESTORS, CHEFS & HOSTS
VENUE & CITY
MASTERS EXPO: 10 - 14 DECEMBER 2026
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THE BIRTHDAY PARTY
Thursday 10 December
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FAMOUS FRIDAY
Friday December 11
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VIP NIGHT
Saturday December 12
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SUPER SUNDAY
Sunday 13 December
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BUSINESS MONDAY
Monday December 14
FOR GREAT & BUSY PEOPLE
FOR GREAT MINDERS WITH BUSY LIVES
Published four times a year, MASTERS Magazine brings together the best of what's at the intersection of business, luxury, and the art of living. No superficial gloss, but depth, packaged in stunning photography and a design that lingers.
MASTERS is read, saved, and reread. A magazine with impact, exceptional reach, and a proven, engaged audience. A magazine that demonstrates that entrepreneurship can be not only smart, but also ambitious and inspiring.
MASTERS is about more than just success. It's about extraordinary experiences.
About personal encounters that stay with you. About images that move you.
About thought-provoking opinions and conversations that matter. Because ultimately, we all want the same thing: not just to be good at what we do, but to be great in who we are.
Published annually in the spring, the LXRY List is a unique style bible from MASTERS. Over 200 pages of genuine innovation, from groundbreaking developments in the virtual world to the latest trends in gastronomy, design, and lifestyle. A guide for those who want to look ahead and stay ahead of the curve.