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These are the Southern European spots where you want to be this summer.
Looking for inspiration for your next trip? You don't have to travel far for that this summer. Especially for MASTERS, ExperienceTravel has selected three destinations in Southern Europe where the good life still takes center stage.
A night here? According to The World's 50 Best, these are the best hotels in the world.
Looking for inspiration for your next trip? According to The World's 50 Best Hotels, these are the five hotels worldwide where you wake up feeling the most regal. From Hong Kong to Bangkok and from Singapore to Lake Como: these addresses prove that a hotel is sometimes at least as memorable as the destination itself.
Avila Reizen: Face to face with orcas
Drifting among predators that are graceful, not dangerous. In the heart of the Norwegian fjords, high-end adventure meets pure intelligence. With a maximum of four participants, in the water and within yourself. Joshua Barton takes us to where wonder and the experience of nature become transformative.
6 extraterrestrial places on Earth
From fiery red waterfalls and marble caves to baobabs that seem to support the sky: these six natural wonders show that Mother Nature doesn't need an architect. Get your bucket list ready…
Where silence, service, and beauty merge
Maxx Royal Bodrum is more than a resort: it is a private universe of villas, butlers, world-class gastronomy, and top-level wellbeing. On a private peninsula on the Aegean Sea, luxury here does not get bigger, but more personal. Not louder, but more refined. Those who stay here understand: this is not a vacation, this is a new standard.
5 tips for a long weekend in style
Pentecost is just around the corner, and that means: an extra day to celebrate the good life in style. Think champagne in the park, Asian street food on Museumplein, art behind Jordanian doors, and dancing amidst the greenery. MASTERS lists five stylish tips for a Pentecost weekend with taste.
Japan in the glass: with Travel Legends and Menno Tol on a sake trip
Japan has, of course, been on many a wish list for quite some time. The country knows how to impress. But for those who want to look beyond the iconic postcard, there is now a truly delicious reason to pack their bags. Travel Legends is organizing an exclusive 10-day trip through Japan in collaboration with master sake sommelier Menno Tol.

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MASTERS EXPO?

Buenos Aires: The Paris of Latin America
This time, Christiaan Clerx lands in Buenos Aires. Upon arrival, one quickly notices that the pace is different. The city has a European feel, combined with a distinct Latin American atmosphere. Wide boulevards, stately buildings, and cafes where people take their time. Tango and literature are part of daily life, as are long lunches and dinners that don't begin until late in the evening. Where to sleep, eat, wander, and dance?
Travel Legends on what the new traveler wants: “Time has become the most scarce commodity”
Lying on the same beach for two weeks? Time is too precious for that these days. “Travel has definitely shifted from status to substance.” MASTERS spoke with exhibitor Travel Legends. Owner Rob van Helvoort shares what is trending in high-end travel and gives a sneak peek of what visitors can expect from them at MASTERS SUMMER EXPO.
Ultimate Business Getaway: doing business on Richard Branson's estate
Anyone who thought that doing business is limited to boardrooms and spreadsheets has not yet experienced Necker Island. In June, Harco van Uden, CEO of ExperienceTravel, is once again organizing an extremely exclusive Business Getaway to Sir Richard Branson's private residence.
According to Avila Reizen, this is Switzerland's best-kept secret.
Chances are you haven't thought about Ticino yet this summer. That's a shame, because according to Avila Reizen, it is Switzerland's best-kept secret. A sun-drenched region where palm trees and azure lakes combine to create an almost un-Swiss atmosphere.
Earth Day: these exclusive resorts prove that luxury and nature go perfectly together
Earth Day on April 22 is a great moment to pause and reflect on how we treat the world around us. Even if you prefer to dream of faraway destinations where luxury and comfort prevail. Fortunately, those two worlds coexist effortlessly. For the occasion, MASTERS lists a number of eco-friendly hotspots.
Trends within private aviation: “Travel is less about getting around and more about making optimal use of time”
Waiting for a delayed flight while your suitcase wanders around Schiphol? Not if it’s up to ASL Group’s clients. In the run-up to MASTERS SUMMER EXPO, MASTERS speaks with the exhibitor about the latest developments in private aviation. CEO Philippe Bodson discusses key trends, the growing need for flexibility, and why a private flight is increasingly often just the beginning.
Why more and more travelers are drawn to this icy corner of the world
Spitsbergen is one of those destinations you don't just stumble upon. Icy, remote, and impressively silent. That is precisely why it is gaining popularity among travelers seeking something off the beaten path. ExperienceTravel capitalizes on this with a series of small-scale expedition cruises.
This is how you discover the real Scotland
Scotland sparks your imagination even before you set foot on the island. Wisps of mist over mirror-smooth lochs, ancient castles, and a culture that is as warm as it is idiosyncratic. According to the travel specialists at Travel Legends, these are the experiences you absolutely must not miss.
MASTERS Travel: Check in with Ivo Weyel
There are two things he loves doing most: traveling and being pampered. Ivo knows better than anyone where to book a room or suite. From a private island surrounded by turtles to remote Vipp guesthouses: these are places where luxury hides itself ever more subtly.
The new way of traveling: these are the trends
In the run-up to MASTERS SUMMER EXPO, MASTERS speaks to various remarkable companies that are making their mark on the event. This week: Harco van Uden from ExperienceTravel, on the latest travel trends, the shift from vacations to experiences, and why reserving sunbeds with towels seems to be a thing of the past for good.
These are the best-kept European hotspots for a day on the water.
The Dutch sun is holding back for the time being, so it is not a bad idea to already turn your gaze towards more southerly climes. Fortunately, there are plenty of coastal towns in Europe where a day on the water turns out exactly as you hope. According to a new analysis, these are the hidden gems for a day of fun on the water.
A new standard in luxury vacation experience
With the opening of Regnum The Crown, Turkey takes luxury vacations to a new level. This brand-new resort combines exclusive service, impressive design, and an unparalleled experience. From world-class gastronomy to an adults-only rooftop and performances by international stars, everything comes together here for a vacation you won't soon forget.
Boston city guide: hotspots, hotels and museums
Christian Clerx, founder of CityZapper.com, travels the world for his work in search of special places and stories. In this edition, he recommends Boston, the epitome of New England and the cradle of American freedom. Boston is known as one of the most historic, prosperous, and influential cities in the US and is rich in sights and museums.
First look inside Explora's most exclusive suite ever
Is it a design hotel? Is it a luxury apartment? Not quite: it is a new way of staying at sea. Explora Journeys proudly presents a brand-new Owner's Residence, designed by none other than…

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5 gadgets you want to have
From a Swiss watch that exudes Japanese perfection to a household robot that folds the laundry without complaint: innovation and craftsmanship are coming from surprising places this week. Coffee lovers, partygoers, and tech fans can also indulge themselves. These novelties deserve a spot on your wish list.
Meet the partners
From artworks that inspire to cars that make dreams come true. From exceptional travel experiences to the most exclusive watches and jewelry. The suites at The Duke become the stage for a selection of premium brands that excel in craftsmanship, innovation, and entrepreneurship. Meet the partners.
These are the Southern European spots where you want to be this summer.
Looking for inspiration for your next trip? You don't have to travel far for that this summer. Especially for MASTERS, ExperienceTravel has selected three destinations in Southern Europe where the good life still takes center stage.
The ultimate Ferrari for a perfect summer day? Roel Hoefnagels shares his favorites.
“Ferrari remains by far number one.” Certainly if it’s up to Roel Hoefnagels. In the run-up to MASTERS SUMMER EXPO, MASTERS speaks with him about the world of exclusive cars, where rarity, emotion, and limited models still set the tone. And the ultimate Ferrari for a perfect summer day? He has clear favorites for that too.
The finest watch and jewelry collection of the summer lands in Brabant
During MASTERS SUMMER EXPO, GASSAN presents an impressive collection at The Royal Duke. Visitors are introduced to a selection of the world's most coveted brands, complemented by the in-house collections with which the Amsterdam family business has distinguished itself for decades. What exactly is GASSAN bringing to the Brabant landscape?
These are the 10 Women To Watch of 2026
Equal opportunities for female entrepreneurs? Still not a given. And so, for the fifth time, Debora Huisman-Leeser of Choices by DL and Sophie van der Giessen of ABN AMRO MeesPierson joined forces for 10 Women to Watch. The result: ten entrepreneurs who, each in their own way, build, move, and inspire. These are the women of 2026.