MASTERS EXPO NEWS

MASTERS EXPO has closed its doors. For five days, it was a constant coming and going of familiar faces, prominent figures, and the many thousands of business associates of the participating organizations. From December 11th to 15th, approximately 40.000 guests, associates, partners, ambitious students, collectors, and enthusiasts from the Netherlands and abroad visited the vibrant fair of great business and craftsmanship. A unique fusion of art, encounters, hospitality, craftsmanship, technology, and entrepreneurship. A business paradise where greatness was central. MASTERS EXPO 2025 was a resounding success.

During the exclusive preview of MASTERS EXPO in Amsterdam on December 11, 2025, LG Electronics unveiled the LG SIGNATURE OLED TV: a 77-inch 4K OLED TV that can be fully transparent and transmit images and sound wirelessly. The device was on display throughout the trade show, featuring a biophilic interior design concept at the Studio Co van der Horst booth.

Surrounded by Bastiaan Woudt's iconic black-and-white images, his latest work was unveiled at his stylish booth. It was shown to the public for the first time during MASTERS EXPO, though editor-in-chief Bart-Jan Brouwer had already spoken with the photographer at his 1.200 m² studio in Alkmaar.

On Friday afternoon, at the HOUSE OF GREATNESS, decades of entrepreneurial experience gathered around a single table. Live from MASTERS EXPO, the Dutch Dragons, Bas Witvoet, Pieter Schoen, and Michel Perridon, recorded a special podcast episode, accompanied by inspiring guests like Ad Schaap, Hassan Tagi, Cor van Zadelhoff, Anton Poell, Harco van Uden, and Won Yip.

Anyone who's ever set foot aboard a Primeur knows: this is no ordinary sloop. Primeur is known for boats that are fully equipped from the start, with a comfortable finish and ease of use that appeals to even the most seasoned water sports enthusiast. At MASTERS EXPO, Prins Watersport showcased its two showpieces, the Primeur 715 and the Primeur 625.

Bang & Olufsen is celebrating its 100th anniversary with a soundbar that looks so good you'll almost forget it sounds fantastic too. At MASTERS EXPO, Bang & Olufsen Brussee unveiled the Beosound Premiere soundbar.

Big Green Egg, Samsung, Gardens Beyond Imagination, and Dutch Luxury Garden Concepts are joining forces at MASTERS EXPO. Four partners, one vision: to create an exclusive outdoor lifestyle focused on relaxation, togetherness, and experiencing beautiful moments. In the midst of this shared dream, Executive Chef Michèl Lambermon will host a daily mini-masterclass at the stand, revealing the secrets of cooking on the green kamado…

In addition to Technogym showcasing its latest design innovations such as the Reform and the refined Sand Stone Collection, none other than artist Joseph Klibansky presented his own interpretation of the gym of the future on Saturday evening.

On Friday, December 12th, Restaurant M. hosted Night of the Champions. At the table: a select group united by their love of sports. The menu? In the trusted hands of Michelin-starred chefs Richard van Oostenbrugge and Thomas Groot, Stefan van Sprang, Ollie Schuiling, and André Gerrits.

Far away has never been so close. This year, ExperienceTravel will be presenting an impressive 250 m² booth in Hall 12, taking you on a suitcase-free journey around the world. Think culinary adventures with Michelin-starred chefs, a test drive in KLM's newest Business Class seats, and a sneak peek at the 2027 Ryder Cup in nostalgic Ireland.

Clinking glasses, firm handshakes, and conversations that effortlessly transitioned between business and life outside the home. On Friday afternoon, dozens of prominent gentlemen sat down at Restaurant M. for The Gentlemen's Lunch. Three top chefs, Dick Middelweerd, Bas van Kranen, and Martin Kruithof, served a menu as refined as the guests. "The Gentlemen's Lunch at MASTERS EXPO was pure class," said Frank van Gool.

Under the stylish roof of The Captains Club, young entrepreneurs poured in on Friday afternoon, all ready to connect, learn, and… win. The Young Entrepreneurs Drinks, powered by GoldRepublic, brought together a carefully selected group for an inspiring and informal afternoon, with a touch of gold.

Fancy a Friday drink as if the weekend had already begun? The TUI stand was the place to be. Wilfred Genee presented a live radio presentation of a Friday afternoon drink like you'd only experience at MASTERS EXPO. At the last edition, none other than America correspondent Michiel Vos, program producer Ewout Genemans, and singing talent Emma Kok joined us.

Friday was a double celebration at the Avila Reizen booth. The 15th anniversary was celebrated, a new coffee table book was launched, and a brand-new collaboration was announced. Who received the first copy? None other than Jimmy Nelson.

During MASTERS EXPO, the charity will have a prominent platform. The Disabled Sports Fund is launching a unique collaboration that surprisingly combines art, Christmas, and social impact. Four unique Christmas ornaments were auctioned off on Friday.

Anyone who wanders through the halls of RAI Amsterdam during MASTERS EXPO will be surprised by a subtle sparkle. Art by Fez is unveiling its latest collection: "I Am."

Surrounded by Bastiaan Woudt's iconic black-and-white images, a special moment was celebrated at his stylish booth. Together with the photographer, MASTERS Magazine editor-in-chief Bart-Jan Brouwer unveiled not only the latest edition of the magazine but also brand new work by Woudt himself.

On the MASTERS EXPO show floor this week, lighting is anything but functional. At Maretti Lighting, it's poetry, technology, and sculpture all rolled into one. The unveiling of the Hortense collection created a magical moment on the show floor, giving visitors an intimate glimpse into the mind of designer Annet van Egmond.

At The Captains Club, Edward Hollander sat down for a candid conversation with Meindert Schut, editor-in-chief of Quote. During the Club Quote Talks, Hollander, under the watchful eye of a select group of invited guests, recounted his remarkable entrepreneurial journey.

Relaxing at MASTERS EXPO? Absolutely. And in style. At the Komoder booth, you won't just find chairs, but true wellness experiences. Since 2011, this internationally operating brand has been the leading specialist in luxury massage chairs for home and professional use, and they know better than anyone how to rebalance body and mind. Who knows, you might leave the fair feeling serenity-filled, or perhaps you'll simply decide to never get up again...

The first day of MASTERS EXPO kicked off with a stunning display of innovation. During an exclusive unveiling, Technogym presented the brand-new Reform and Sand Stone Collections: a stylish symbiosis of design and technology that immediately caught everyone's attention.