For five days, this EXPO is the Capital of great business. A place where great business is done. The experience is central and there is a strong focus on societal challenges. The brainchild of founder and creator Yves Gijrath: "Entrepreneurship is moving with what this challenging time asks of us. The new reality demands a rethink, a development that is sustainable and in which authenticity and quality are decisive. MASTERS EXPO plays a relevant role in this development. MASTERS EXPO has become a platform where sustainable and future proof companies and brands are taking the lead. Among other things, the automotive industry is taking the lead by showing the latest innovations in the field of Electric Mobility. The construction of the fair is being realized by stand builder Stabilo using recycled materials. A digitalization of the ticketing system is desired to reduce waste. There is very much a focus on social themes, such as disabled sports, focus on the welfare of sick children and a striking exhibition on women's rights in cooperation with World Press Photo.

MASTERS EXPO connects and puts family businesses at the center. Together with these companies whose guiding principles are craftsmanship and excellence, the building blocks are laid for a better world. The partners and participants of MASTERS EXPO are the best in their field. The combination of inspiration, conviviality, creativity, social involvement and quality create a unique experience. 

Got a minute? Imagine: more than 400 treasure troves presenting themselves at MASTERS EXPO. For five days. That means 40,000 square meters of entrepreneurial spirit, news, trends and acquaintances. Want to know exactly? Then click on PROGRAM and you'll see it all go by. Five different stages spread across the halls show surprising music, special artists and unique moments every day, every hour. More than ten culinary hotspots spread across the fair floor provide gastronomy 2.0. 

You could say that the fair reinvents itself every decade, moving with the state of the world, with the spirit of the times. Whereas in the first years of this century it was mainly about entertainment and which big star opened the fair, today it is much more about content: which innovative firsts are presented and which chefs participate in Star Restaurant M*? The latest acquisitions in the world of haute horlogerie, interior designers, tech and unique real estate projects are proudly displayed here. It is the entrepreneurs of special (family) businesses, the MASTERS, who fill the fair floor and surprise and inspire visitors with innovative visions, craftsmanship and encounters. Trendsetting, hip and festive with a deep focus on entrepreneurship. This is where networking happens and where new partnerships start. MASTERS EXPO it is!

MASTERS HQ operates from a picturesque and industrial building on the outskirts of Ouderkerk aan de Amstel. Here, an energetic and well-matched team of enthusiasts, led by CEO - Yves Gijrath, works on the most beautiful fair in Europe. Yes, there is pride. And not by much either. It is a huge operation. Thousands of builders, ZZP' ers, chefs, attendants, hostesses and hundreds of family businesses are gilded with pride to participate in this grand manifestation of entrepreneurship. An entire year is spent working to excel for five days. A year of being busy with five days in December? "Yes!" is the answer. Even more than a year, because starting in the fall we are already working on the next edition. Why is it so much work? Because it's not a standard fair. It is a city that is put down with houses and squares and all kinds of events that take place during the event. With a pop-up Star Restaurant M* to which 54 chefs have committed, with a substantive conference where unique entrepreneurs share their vision and where every detail is paid attention to. Where there is a story behind everything. Some colleagues have been working since the very first edition in 2002, some were not even born then. But all of us work with heart and soul and with untold pleasure.

Good question! The VIP DAY is a very special day, "a fairy tale" we often hear. Festive and exclusive. The gentlemen in Black Tie and the ladies in long. A grand social happening. On this day, the atmosphere is unique. Music everywhere, beautiful snacks, live entertainment, grand drinks and many small events among the numerous participants. It is the most sought-after day of the year, where the big brands at the fair invite their best and dearest relations. The fair opens its doors during the VIP DAY at noon. The organization of MASTERS EXPO has had all the halls of MASTERS EXPO darkened. You step right into a fairy-tale setting. The VIP DAY is from 12.00 - 20.00. Two hours longer than before. This ensures an even better spread and pleasant entrance. These new times were tested for the first time last year and led to great enthusiasm among visitors and exhibitors.

At 11:00 the doors will open and you will walk onto the gigantic exhibition floor. You will thus be the very first and therefore exclusive witness to all official launches, firsts and unique presentations. Thursday, that is. From 11 a.m. to 8 p.m.


MASTERS EXPO 2023 will take place at:

Thursday Dec. 7
Friday Dec. 8
Saturday Dec. 9 (VIP DAY)
Sunday Dec. 10
Monday Dec. 11 

MASTERS EXPO takes place in:

RAI Amsterdam - Holland complex
Europaplein 24
1078 GZ Amsterdam
Immediately when approaching Amsterdam via the A1 (Amersfoort/Amsterdam), A2 (Utrecht/Amsterdam) or A4 (The Hague/Amsterdam) freeway, the RAI is indicated on the ring road on the ANWB signs. RAI Amsterdam is located directly on the ring road (exit 9). From the exit the route to the parking garages is signposted.

Parking is available in the RAI Amsterdam parking garages. The regular parking rate is € 4.50 per hour with a maximum of € 28 per day. You can also buy a day pass for € 21 in advance from RAI Amsterdam.

There is a limited supply for special VIP parking in front of the entrance to RAI Amsterdam.

The cost of a VIP parking ticket is €50 per day.

To order VIP parking spaces, please send an email to marjolein@mastershq.nl.

Applications will be approved based on availability.
By train: The RAI has its "own" train station, Amsterdam RAI. This station is a stone's throw from the RAI complex and is easily accessible by train from all over the country. Follow the signs for RAI Amsterdam as you exit the station. For more information, consult the NS Reisplanner at www.ns.nl.

By streetcar, metro and bus: Tram 4 runs between the center of Amsterdam, Amsterdam Central Station and the RAI (stop Europaplein). Metro 52 is a direct connection from Amsterdam Centraal or Station Zuid to RAI Amsterdam. You get off at the Europaplein station, in front of our door. Metro 50 runs between Amsterdam Sloterdijk and Gein and stops at Amsterdam RAI Station. From Station Amstel you can reach us by metro 51 (Station Amsterdam RAI), bus 62 (stop Europaplein) or bus 65 (stop Scheldeplein).
MASTERS EXPO can be entered through ENTREE C - main entrance to Holland complex.

For more information see floor plan RAI Amsterdam.
MASTERS EXPO is wheelchair accessible.
  • Thursday, December 7 The Exclusive Preview: Tenue de Ville Chique
  • Friday, December 8 Fabulous Friday: Tenue de Ville
  • Saturday, December 9 VIP DAY: Black Tie with a touch of color
  • Sunday, Dec. 10: Perfect Sunday Tenue de Ville
  • Monday, Dec. 11 Business Monday: Business Suit


MASTERS EXPO is for all ages; children and youth under 15 are also more than welcome when accompanied by someone 18 or older.

For THE EXCLUSIVE PREVIEW, VIP NIGHT and BUSINESS MONDAY, there is a minimum age requirement of 18. Security may ask for identification.

Children up to five years of age have free admission to MASTERS EXPO.

Special KINDER TICKETS are available for children up to 15 years of age at the reduced rate of €25.

CHILD TICKETS can be purchased via this link.
Pets are not allowed at MASTERS EXPO.
If you want to take a break from all the beauty and enjoy a delicious lunch or dinner, you can do so at a record number of surprising culinary hotspots. From oyster and champagne bar to French haute cuisine or vegetarian cuisine. MASTERS EXPO has now become a culinary feast.

You are not allowed to bring your own food and drinks.
You can pay by debit card, cash or credit card.
A picture says more than a thousand words. We invite you to share your experience during MASTERS EXPO on social media. Use #MASTERSEXPO to find us on Facebook and Instagram.

Bringing your own photographic equipment is allowed, provided you use it for private purposes and it is not professional photographic equipment.

If you would like to shoot photos or record images for commercial purposes, please sign up using this link.

If you have any other questions, you can reach us at info@mastershq.nl or call 020-8511450.


Day tickets for MASTERS EXPO are €50 each.

Various packages can be booked for MASTERS EXPO 2023. For the current overview, check the Tickets page. Keep an eye on mastersexpo.com for ticket sales.

Both before and after your package, you have access to the entire fair.

We unfortunately cannot take tickets back, each ticket is personal and cannot be passed on to another person.

It is not permitted to resell MASTERS EXPO 2023 tickets. In case of violation, the organization of MASTERS EXPO 2023 will impose a fine, without judicial intervention, of €1000 per violation.

If MASTERS EXPO is canceled, your ticket is automatically valid for MASTERS EXPO 2024.

restaurant m.

Entrance C is the entrance to MASTERS EXPO. After the ticket check you hand in your coat at the checkroom, with the escalator you reach the lobby of the fair. Restaurant M. is located on the second floor. You can take the stairs or the elevator. A host or hostess will show you the way.
Hand over your coat at the cloakroom. This is located behind the entrance to MASTERS EXPO.
Allergies/dietary requirements can only be taken into account to a limited extent. These should be communicated before December 1 by mail to: bart@mastershq.nl
Parking tickets are not included.

On Thursdays, the dress code is Tenue de Ville Chique. The rest of the days and evenings, the dress code is Tenue de Villes. On Saturdays, the dress code is Black Tie with a touch of color.

Yes, you certainly can. Access to Restaurant M. also means access to MASTERS EXPO.
MASTERS EXPO and Restaurant M. are wheelchair accessible. You can use several elevators.
Unfortunately, given the limited availability, this is not possible.
Unfortunately, given the limited availability, this is not possible.

For lunch at Restaurant M., we ask that you be present at 11:30 am. For dinner, the start is at 5:30 p.m.

We love surprises. Also in Restaurant M. ...