For five days, this EXPO is the Capital of great business. A place where great business is done. The experience is central and there is a strong focus on societal challenges. The brainchild of founder and creator Yves Gijrath: "Entrepreneurship is moving with what this challenging time asks of us. The new reality demands a rethink, a development that is sustainable and in which authenticity and quality are decisive. MASTERS EXPO plays a relevant role in this development. MASTERS EXPO has become a platform where sustainable and future proof companies and brands are taking the lead. Among other things, the automotive industry is taking the lead by showing the latest innovations in the field of Electric Mobility. The construction of the fair is being realized by stand builder Stabilo using recycled materials. A digitalization of the ticketing system is desired to reduce waste. There is very much a focus on social themes, such as disabled sports, focus on the welfare of sick children and a striking exhibition on women's rights in cooperation with World Press Photo.

MASTERS EXPO connects and puts family businesses at the center. Together with these companies whose guiding principles are craftsmanship and excellence, the building blocks are laid for a better world. The partners and participants of MASTERS EXPO are the best in their field. The combination of inspiration, conviviality, creativity, social involvement and quality create a unique experience. 

Got a minute? Imagine: more than 400 treasure troves presenting themselves at MASTERS EXPO. For five days. That means 40,000 square meters of entrepreneurial spirit, news, trends and acquaintances. Want to know exactly? Then click on PROGRAM and you'll see it all go by. Five different stages spread across the halls show surprising music, special artists and unique moments every day, every hour. More than ten culinary hotspots spread across the fair floor provide gastronomy 2.0. 

You could say that the fair reinvents itself every decade, moving with the state of the world, with the spirit of the times. Whereas in the first years of this century it was mainly about entertainment and which big star opened the fair, today it is much more about content: which innovative firsts are presented and which chefs participate in Star Restaurant M*? The latest acquisitions in the world of haute horlogerie, interior designers, tech and unique real estate projects are proudly displayed here. It is the entrepreneurs of special (family) businesses, the MASTERS, who fill the fair floor and surprise and inspire visitors with innovative visions, craftsmanship and encounters. Trendsetting, hip and festive with a deep focus on entrepreneurship. This is where networking happens and where new partnerships start. MASTERS EXPO it is!

MASTERS HQ operates from a picturesque and industrial building on the outskirts of Ouderkerk aan de Amstel. Here, an energetic and well-matched team of enthusiasts, led by CEO - Yves Gijrath, works on the most beautiful fair in Europe. Yes, there is pride. And not by much either. It is a huge operation. Thousands of builders, ZZP' ers, chefs, attendants, hostesses and hundreds of family businesses are gilded with pride to participate in this grand manifestation of entrepreneurship. An entire year is spent working to excel for five days. A year of being busy with five days in December? "Yes!" is the answer. Even more than a year, because starting in the fall we are already working on the next edition. Why is it so much work? Because it's not a standard fair. It is a city that is put down with houses and squares and all kinds of events that take place during the event. With a pop-up Star Restaurant M* to which 54 chefs have committed, with a substantive conference where unique entrepreneurs share their vision and where every detail is paid attention to. Where there is a story behind everything. Some colleagues have been working since the very first edition in 2002, some were not even born then. But all of us work with heart and soul and with untold pleasure.

Good question! The VIP DAY is a very special day, "a fairy tale" we often hear. Festive and exclusive. The gentlemen in Black Tie and the ladies in long. A grand social happening. On this day, the atmosphere is unique. Music everywhere, beautiful snacks, live entertainment, grand drinks and many small events among the numerous participants. It is the most sought-after day of the year, where the big brands at the fair invite their best and dearest relations. The fair opens its doors during the VIP DAY at noon. The organization of MASTERS EXPO has had all the halls of MASTERS EXPO darkened. You step right into a fairy-tale setting. The VIP DAY is from 12.00 - 20.00. Two hours longer than before. This ensures an even better spread and pleasant entrance. These new times were tested for the first time last year and led to great enthusiasm among visitors and exhibitors.

At 11:00 the doors will open and you will walk onto the gigantic exhibition floor. You will thus be the very first and therefore exclusive witness to all official launches, firsts and unique presentations. Thursday, that is. From 11 a.m. to 8 p.m.