On the football field, Ruud Boymans was known for his goal-orientedness, but these days he mainly scores off the pitch with the motto 'breaking barriers'. With the experience he gained from organizing the famous No Art festivals, he managed to bring big names from the music world to the Netherlands via SONA, together with co-founders Bora Guney and Omid Kahali. MASTERS spoke to him: ''Just like in football, you work towards that one moment when everything has to be right. That's why I see entrepreneurship as a form of top sport.''