THE LEGACY EDITION '26
MASTERS EXPO, the vibrant premium business fair. Europe's business hub. Here, entrepreneurs, top brands, students, and (family-owned) businesses meet for five days. The goal? To inspire, close deals, build bridges, and do business. For over twenty years, the epicenter of quality, innovation, progress, and business. During the 25th anniversary edition, 400 top companies and brands from 20 sectors will present themselves to (international) collectors, media, enthusiasts, and the Dutch affluent. A cross-pollination of ideas and energy.
Participation is by registration:
- Free construction (from 30 m²)
- Uniform construction (from 20 m²)
Table of contents
FREE STAND CONSTRUCTION
What does participation entail?
The exhibitor designs and builds the booth entirely to their specifications, ensuring it aligns with their corporate identity and brand experience. Once approved by the Masters Expo organizers, the exhibitor will be assigned a spot at Masters Expo '26.
Organization and Media Package
After approval, the exhibitor will be included once in image and text in:
- MASTERS MAGAZINE
- MASTERSEXPO.COM
- MASTERS EXPO APP
- MASTERS EXPO SOCIALS
- Digital newsletter MASTERS NEWS
- Map
UNIFORM STAND CONSTRUCTION
What does participation entail?
Including carpet tiles, durable walls (minimum height 3m), frieze with name and basic lighting (spots). Exhibitor is responsible for the complete furnishing of the stand. Water and electricity can be requested separately from Stabilo International.
Organization and Media Package
After approval, the exhibitor will be included once in image and text in:
- MASTERS MAGAZINE
- MASTERSEXPO.COM
- MASTERS EXPO APP
- MASTERS EXPO SOCIALS
- Digital newsletter MASTERS NEWS
- Map
CAPTAINS CLUB
FRIEND OF INDUSTRY
What does participation entail?
Exclusive participation in The Captains Club, a ready-to-go stand concept including catering service, where participants can fully focus on receiving their best relations and meeting the most important relations of other partners and the interesting target group of MASTERS EXPO. Including prominent visibility and exclusive networking opportunities.
✔ Signing at the stand and your company name on the wall
✔ MASTERS MAGAZINE 2/1 spread
✔ Captains Drink on 1 exclusive time slot (excluding catering)
✔ Mention in joint advertisement in Financieel Dagblad, designed by MASTERS HQ
✔ EASYdaily live music
✔ 1 place setting for the exclusive Gentlemen's Lunch on December 11, 2026 in pop-up star restaurant M*
✔ Participant registration via all (online) MASTERS channels
Organization and Media Package
- 4 crew tickets
- 12 VIP DAY tickets
- 10 PREVIEW tickets
- 100 DAY tickets
CAPTAINS CLUB CAPTAIN OF INDUSTRY
What does participation entail?
Exclusive industry-specific participation in the Captains Club, a ready-to-go stand concept including catering service, where participants can fully focus on receiving their best relations and meeting the most important relations of other partners and the interesting target group of MASTERS EXPO, with maximum exposure and hospitality options.
✔ Industry exclusivity within the Captains Club
✔ Five days of hospitality space for relations
✔ Captains Drink on 1 exclusive time slot (excluding catering)
✔ Advance notice 1/1 page Financial Daily
✔ Mention in joint advertisement in Financieel Dagblad, designed by MASTERS HQ
✔ Online article on MASTERSEXPO.COM with placement in digital newsletter MASTERS NEWS and MASTERS EXPO APP
✔ Daily live music
✔ 2 sets for the exclusive Gentlemen's Lunch on December 11, 2026
✔ Participant registration via all MASTERS channels
Organization and Media Package
- 8 CREW tickets
- 20 VIP DAY tickets
- 20 PREVIEW tickets
- 150 DAY tickets
RESTAURANT M*
TAKE-OVER
What does participation entail?
Exclusive opportunity to fully reserve pop-up stars Restaurant M* for an afternoon or evening with 150 relations and/or partners, in an inspiring setting.
Branding & Personalization
- Personalized menus
- Table setting and choice of crockery
- Strategically placed banners and visual branding
Unique Experience
M ADVERTISING
What does advertising with MASTERS entail?
Offer your brand maximum visibility to a high-value business audience by advertising through MASTERS channels.
- Advertisements in MASTERS MAGAZINE, reach 80.000+
- Digital exposure via MASTERSEXPO.COM and MASTERS EXPO APP
- Mention and banners in digital newsletter MASTERS NEWS (reach: 75.000+)
- Social media campaigns at MASTERS EXPO SOCIALS (reach: 250.000+)
- Targeted exposure to a wealthy and enterprising audience
- Possibility of branded content and native advertising
- Flexible, tailor-made packages for maximum impact
What other MASTERS say...
DE TARGET AUDIENCE
A fusion of (international) guests, influential locals, CEOs, family-business owners, VIP relations, visionaries and celebrities.
CONTENT-RELATED ENTERTAINMENT
The exciting range of gastronomy, live entertainment, podcast recordings, lectures, launches, art, and design creates the most unique exhibition concept in Europe. Musicians, Michelin-starred chefs, dancers, singers, tastings, charity events, intimate stages, and live art: there's something to experience everywhere. MASTERS EXPO is the breeding ground where deals, innovation, and renewal are born. For five days, RAI Amsterdam is the most relevant place to do business.
