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In conversation with Merel Braber: about character, appearance and the right welcome
"Hospitality is inherent to commerce." This is the belief on which ModelBusiness BV has been built for twelve years now. Founder Merel Braber's agency provides a representative and professional presence at a wide range of events. No standard hosts and hostesses, but carefully selected personalities who understand hospitality and contribute to the organization's success. Because behind a friendly welcome, there's often more than just a good first impression.
In the middle of the magic of Thialf
Chic, surrounded by excitement and thrills. The place where you're welcomed with bubbles. It's become an indispensable part of the elite sports industry. With the average fan in the stands, but also luxurious lounges for politicians, CEOs, and celebrities to lobby, negotiate, and relax. Jaap de Groot visits the locations where the Dutch corporate world enjoys top sporting and culinary achievements. This time, he's a guest at the Daikin Lounge at the Thialf ice skating arena in Heerenveen.
Simonis: Tradition with a vision for the future
For generations, the Simonis family has been synonymous with fish, craftsmanship, and vision. What began as a small eel business has grown into an empire with restaurants like Simonis aan de Haven, Catch by Simonis, Encore by Simonis, and, most recently, La Petite Encore. Yet, the spirit of the family business remains: hard work, honest entrepreneurship, and a constant focus on the future. Because at Simonis, it's not just about fish—it's about tradition, family, and the art of continuous innovation. Alain Simonis shares his perspective on entrepreneurship.
This is the new generation at MASTERS EXPO
Tomorrow's leaders are no longer at the back of the lecture hall, but right at the front of the trade show floor. MASTERS EXPO presents a new generation of students who know what they want and work hard to achieve it. Meet the up-and-coming talents of Tio Business School.
Education with rhythm, structure and courage: EuroCollege on the trade fair floor
Character, discipline, and a touch of courage: that's what EuroCollege University of Applied Sciences brings to MASTERS EXPO 2025. As Preferred Supplier Hospitality, the private educational institution will ensure a professional, streamlined, and representative welcome and experience on the trade fair floor.
In conversation with Rick Simons, Founder & CEO Yieldfund
Rick Simons is partnering with Yieldfund at The Captains Club during MASTERS EXPO. "Besides a fixed high return, Yieldfund offers several other perks, including weekly payouts. If you invest €10.000 for three years, you'll receive a net €115 payout every Monday into your personal wallet."
Jonnie Boer (1965 – 2025)
Yesterday, top chef Jonnie Boer passed away at the age of 60. A huge loss and a great loss. MASTERS had the honor of working with Jonnie several times. Wherever he went, he left an indelible impression, always together with his Thérèse. His important mark on the culinary world will always remain: a master chef, but above all a special and real person. In 2017, Jonnie and Thérèse were guest editors in the then LXRY Magazine. This interview also showed the unique character of the couple.

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Faster and better financing than banks?
Beleggingspanden-financiering.nl, this specialist in financing investment properties offers a practical approach with a strong focus on real estate. With a large network of 35 financiers and over 50 wealthy Dutch families, they can finance up to 85% of the investment, faster and better than regular banks. Manager Christiaan de Mol: “Suppose you have a beautiful property in Amsterdam for rent that is worth 1 million. If you come to us for a mortgage, you will get 7,5 tons, regardless of your income. We do asset-based financing, really look at the value of the property. While banks assume someone's income”
These Are The Highest Paid Actors Of 2024
Business magazine Forbes once again delved into the incomes of Hollywood's biggest stars. And no, it's not just film roles that provide the highest paychecks. Smart deals and a good dose of charm play at least as big a role. Who will be crowned the highest-paid actor of 2024?
Building dreams in Dubai
More and more (business)men focus on Dubai to live, invest, do business. These entrepreneurs help you build your dreams in the emirate.
This is the country's most expensive residential municipality
Where can you still score a villa for a low price? Well, not in Laren and Bloemendaal. The two municipalities have been in a neck-and-neck race for the title of 'most expensive residential municipality in the Netherlands' for years. This year, however, the Gooi village officially dethrones the chic coastal town. Which municipalities complete the top five? MASTERS lists them.
Jaron Romijn: “Positioning your brand is crucial”
“Positioning your brand is crucial in web design and e-commerce. Many brands do not use the full potential of their website or webshop. The key lies in the customer experience,” says Jaron Romijn, managing director of Webfluencer. Loosely translated: without a strong online experience, you can have a beautiful website, but it will not be successful. How do you approach it smartly? MASTERS spoke to him.
This is where the new hotspot is being built, a stone's throw from the IJsselmeer
Whoever invests, naturally wants to enjoy it themselves. How about a holiday home where you can relax in the middle of nature and water? Dormio Resort Medemblik is being built in the picturesque Opperdoes.
A unique look behind the scenes of top-level sport
On Super Sunday, Toine van Peperstraten interviewed prominent figures from the sports world in HOUSE OF GREATNESS. One of the main guests was Peter Bosz, who delved deeper into the tactical formula for success. In addition, Jaap de Groot, Robert Eenhoorn and other greats from Dutch top sports joined in for inspiring conversations.
A stimulating debate with Mona Keijzer
In HOUSE OF GREATNESS, a stimulating debate broke out about 'the future of building & living in the Netherlands'. None other than former Minister of Housing and Spatial Planning Mona Keijzer shared her vision, under the sharp guidance of moderator Toine van Peperstraten. Co-host Marco Hekman, CEO of CBRE, added his expertise.
From Beats to Business Strategies: An Interview with DJ Sam Feldt
After a successful career full of international collaborations, DJ Sam Feldt started thinking about how to invest his wealth in the smartest way. In an exclusive interview with the CEO of Dutchyard, he shared at the stand how his musical journey inspired him to make well-considered financial choices.
New Generation of Leaders: Edouard Vermeulen
After Piet Boon and Sergio Herman, it is Edouard Vermeulen's turn to shine as the third icon in Range Rover's New Generation of Leaders campaign. For forty years, Vermeulen has been at the helm of the iconic fashion brand Natan, known for its timeless style and the royal clientele it dresses. As the face of the New Generation of Leaders, he shapes the Belgian and international fashion landscape. In the meantime, young talent is given the space to create in Natan's studio, and especially to help shape the future. He travels to his studio and store in the Range Rover P550e Electric Hybrid (PHEV). Both Natan and Range Rover strive for a future in which sustainability prevails, determined to innovate.
This is the amount Nadal earned in his career
Rafael Nadal played his last match in Málaga last Tuesday. The 38-year-old legend lost to Dutchman Botic van de Zandschulp in the quarterfinals of the Davis Cup. This ended a career that is both sporting and financially unparalleled. How much exactly did he earn? MASTERS investigated.
New Report: This is Where the World's Wealthiest People Live
Geopolitical tensions and economic uncertainty? For the world’s billionaires, they’re just a backdrop. A new report from Altrata shows that this exclusive elite has grown to 3.323 members, with a combined wealth of €11.4 trillion. Where do they live and how are they growing their fortunes? MASTERS takes a closer look at the report.
In conversation with founders of CTX Capital: 'Developers and brokers often make great promises, but in practice the returns are sometimes disappointing'
The biggest challenge? “Picking through the mountains of information,” says Chahine Lobiyed. “Many developers promise the moon, but without proper market research and data analysis, you can easily make the wrong decision.” And that is exactly what he and Tony Warmerdam are responding to with CTX Capital. When the Dutch real estate market became too limited, the two founders shifted their focus to Dubai. With their subsidiary WoningInDubai, they give investors the opportunity to enter sun-drenched Dubai – with a healthy dose of realism.
From Dalí to Frans Bauer: Arjen Paardekooper on wonder, humor and hidden gems
MASTERS EXPO – Europe's premium business fair – brings together some 12 special (family) businesses from 16 to 350 December in a vibrant symphony of entrepreneurship. Who are the faces behind these companies? This time, a look into the world of Arjen Paardekooper, who as a partner at Blenheim Advocaten has guided more than three hundred takeovers over the past fifteen years. He also founded Hunt Corporate Finance.

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Italian elegance and jewelry inspiration
Where better than Italy to find inspiration for GASSAN's upcoming jewelry collections? Debora and Dustin from GASSAN traveled to Vicenza for a visit to Vicenzaoro. An inspiring trip that truly awakened their senses at this prestigious location. The absolute highlight?
Italian fashion emperor Valentino has passed away
On January 19th, the fashion world lost its uncrowned emperor. Valentino, the man behind the iconic Valentino red, passed away at the age of 93. He dressed legends like Jackie Kennedy, Princess Diana, and Julia Roberts, as well as Máxima, who said "I do" in Mikado silk with a five-meter-long train. MASTERS compiles a list of some of his most legendary creations.
Art in the archipelago
Suzanne Swarts enjoys exploring beyond the walls of "her" Voorlinden, searching for the most unique places to admire art. In MASTERS, the museum director shares her experiences from her travels to these art havens. This time, she travels to Artipelag in Sweden.
In conversation with Merel Braber: about character, appearance and the right welcome
"Hospitality is inherent to commerce." This is the belief on which ModelBusiness BV has been built for twelve years now. Founder Merel Braber's agency provides a representative and professional presence at a wide range of events. No standard hosts and hostesses, but carefully selected personalities who understand hospitality and contribute to the organization's success. Because behind a friendly welcome, there's often more than just a good first impression.
These superstars sing their way to a billion
Not every celebrity makes it into the billionaire club, but those who do belong to an exceptionally elite group. Musicians who manage to translate their creative talent into nine-figure business success are rare. According to new figures from Forbes, Beyoncé is now officially the fifth musician to join this exclusive group. Who are her fellow billionaires?
5 hotspots for alcohol-free drinks in Amsterdam
Dry January is the perfect excuse to experience Amsterdam in a different way. Because anyone who thinks you'll automatically end up with sparkling water and a meager slice of lemon without alcohol clearly hasn't been to a good cocktail bar in a while. So, where should you go?