© 2024 MASTERS EXPO. All rights reserved.
MASTERS SUMMER EDITION conjured up 20 through 22 June the prestigious De L'Europe Amsterdam into a true fairytale hotel. Summer was ushered in and celebrated together throughout the hotel and on the terrace on the Amstel, for three days, in the heart of our capital. A merger of (international) guests, influential locals, CEOs, family business owners, VIP relations, visionaries and acquaintances.
On this by invitation onlyevent, stately period rooms with a view of the Amstel – from exclusive (family) businesses – invited you to experience the high-profile brands and industries. From boats to watches and from art to travel. There was a party both outside and inside and the experience was unique to say the least.
Special encounters, culinary experiences, one-of-a-kind art exhibitions, brand experiences and live entertainment dominated this iconic three-day event. MASTERS SUMMER EDITION became a special journey of mastery, entrepreneurship, culture, authenticity, history, fun, elegance, creativity and conviviality. From 20 to 22 June in De L'Europe Amsterdam: the iconic summer event of the year.
PROGRAM
OPENING HOURS
- Date - June 20 - 22, 2024 - by invitation only
- Location - De L'Europe Amsterdam
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Thursday June 20 - 16:00 - 22:00
Dress code: Summer/Maritime Chic -
Friday June 21 - 12:00 - 22:00
Dress code: Amsterdam Chic -
Saturday June 22 - 12:00 - 18:00
Dress code: Summer Chic -
Saturday June 22 - 20:00 - 00:00
Dress code: Cocktail Deluxe
THE NATIONAL SUMMER DRINKS
THURSDAY, JUNE 20
16:00 - 22:00
The summer drink of the year. A unique, grand and exclusive one by invitation only meeting. Connecting and sparkling. A social event where the top of the Dutch business community came together. While enjoying beautiful wines, bubbles and bites, we celebrated the start of summer together in De L'Europe Amsterdam. Cheers, business and networking, organized by the makers of MASTERS EXPO.
Dress code: Summer/Maritime Chic
THE MOST BEAUTIFUL DAY IN AMSTERDAM
FRIDAY JUNE 21
12:00 - 22:00
On this special day in Amsterdam, invitees had the opportunity to enjoy all the scoops from the many participating brands and companies. Festive, authentic and cozy. As a highlight, the YVESKE collective showed a unique art exhibition that mixes innovation with tradition. An inspiring and challenging must-see.
The day offered more than just art. Special brand experiences, exclusive lunches, a sunny terrace on the Amstel and the opportunity to watch the European Championship football match Netherlands - France live in good company made it the most beautiful day in Amsterdam. All participants guaranteed creativity, exclusivity, fun, surprise, business and connection. In short: an unforgettable experience.
Dress code: Amsterdam Chic
BUBBLES & BITES & VIP NIGHT
SATURDAY JUNE 22
12am - 00pm / 18pm - 00pm
Just like The Most Beautiful Day in Amsterdam, this day offered the opportunity to visit all the created brand suites, lounges, restaurants and bars. A journey through jewelry, watches, beautiful wines, boats, culinary highlights and impressive suites. During this summer three-day event, De L'Europe Amsterdam was a fairytale hotel.
Dress code: Summer Chic
On MASTERS SUMMER EDITION: the most special VIP NIGHT of this summer. A great evening with sublime bubbles, wines, bites, compelling live entertainment and exclusive company. A merger of celebrities, Captains of Industries, brand lovers and VIP relations. You couldn't get a better experience this summer.
Dress code: Cocktail Deluxe
THE PARTNERS
TOP COMPANIES & BRANDS
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CEOS AND ENTREPRENEURS
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NETWORK EVENTS
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AMOUNT OF DAYS
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THE OVERVIEW
RESTAURANTS & BARS
All bars and restaurants in De L'Europe Amsterdam were part of MASTERS SUMMER EDITION. Here, guests and participating parties could enjoy culinary lunches, dinners, drinks & bites every day.
FLORE, BRASSERIE MARIE, FREDDY'S BAR, TRATTORIA GRAZIELLA
BALL ROOMS
The various ballrooms on the ground floor were used as hospitality lounges and unique brand experiences from special participating top brands and selected companies.
TERRACE
There were three days of celebration both outside and inside. The beautiful terrace on the Amstel played a prominent role during the event.
SIGNATURE & BRAND SUITES
All exclusive and unique signature and brand suites in De L'Europe Amsterdam were part of the event. These suites were transformed into impressive brand experiences.
MASTERS BOAT PARADE IS SOLD OUT!
A new, high-profile and exclusive networking event in the canals of the capital: a festive start MASTERS SUMMER EDITION, on the way to the National Summer Drinks in De L'Europe Amsterdam. MASTERS HQ offered you the unique opportunity to participate in the MASTERS BOAT PARADE op Thursday 20 June 2024.
