LIFESTYLE & TECH

Romance is in the air around Valentine's Day. For some couples, love is more than a personal matter; it can form the foundation of a joint financial empire. MASTERS profiles international couples who prove that partnerships can also be profitable for business.

The 2026 Winter Olympics are in full swing in Milan. Even during the opening ceremony on Friday, February 6th, it became clear that the event is more than just a sporting arena. The Games are increasingly serving as a global stage where athletes compete not only for medals but also to capitalize on their positions outside of sports. The Olympic prize money itself remains relatively modest. The real income is primarily generated outside the track and ice rink. MASTERS has compiled a list of the highest-paid winter athletes of 2026.

On February 17, 2026, the Chinese New Year heralds the Year of the Horse, specifically the Year of the Fire Horse. In Chinese astrology, this combination symbolizes freedom, speed, courage, and radical movement. A year in which standing still is not an option and choices must be made visible. Brands are eager to draw inspiration from this. MASTERS compiles a list of unique brand campaigns.

In February, the winter spectacle kicks off in Milan and Cortina d'Ampezzo. Sports journalist Jaap de Groot has dusted off his crystal ball and ventures a prediction: how many times will the Wilhelmus be played in the Italian snow? If it were up to him, we'd return to our little frog country richly rewarded...

Paris Haute Couture Week once again highlighted how major fashion houses balance between paying homage to the past and a drive for innovation. The Spring/Summer 2026 edition marked a new creative chapter, with debuts from both Chanel and Dior. And while the week was all about change, there was also room for wonder: from fairytale settings to spectacular shapes. What else did we see?

Next week, the Winter Olympics kick off in Milan and Cortina d'Ampezzo. Before the global sporting event kicks off, MASTERS takes a look at another ranking: the numbers. These are the five most expensive Olympic Games of all time.

On January 19th, the fashion world lost its uncrowned emperor. Valentino, the man behind the iconic Valentino red, passed away at the age of 93. He dressed legends like Jackie Kennedy, Princess Diana, and Julia Roberts, as well as Máxima, who said "I do" in Mikado silk with a five-meter-long train. MASTERS compiles a list of some of his most legendary creations.

Not every celebrity makes it into the billionaire club, but those who do belong to an exceptionally elite group. Musicians who manage to translate their creative talent into nine-figure business success are rare. According to new figures from Forbes, Beyoncé is now officially the fifth musician to join this exclusive group. Who are her fellow billionaires?

Dry January is the perfect excuse to experience Amsterdam in a different way. Because anyone who thinks you'll automatically end up with sparkling water and a meager slice of lemon without alcohol clearly hasn't been to a good cocktail bar in a while. So, where should you go?

At MASTERS EXPO, Maretti Lighting demonstrates that light can be more than just functional. Think sculptural, sustainable, and with a touch of poetry. In Hall 12, visitors not only get a glimpse into the future of lighting but also a glimpse into the minds of a designer and a technician who understand each other perfectly.

Big Green Egg, Samsung, Gardens Beyond Imagination, and Dutch Luxury Garden Concepts are joining forces at MASTERS EXPO. Four partners, one vision: to create an exclusive outdoor lifestyle focused on relaxation, togetherness, and experiencing beautiful moments. This vision comes to life at the joint booth, where these Partners in Outdoor Living will present their vision for the ultimate outdoor living experience.

Christmas is all about togetherness, lights, and coziness, but it's also the month when credit cards get a real workout. Not just because of the gifts, lavish dinners, and exclusive wines, but also because of the tree itself. Especially in hotels and luxury venues, where the decorations go way beyond the roof. It's not so much the tree itself, but rather what hangs on it that determines its value, from diamonds and gold to bracelets and necklaces as decorations. It's certainly over the top, but it does make for some spectacular Christmas trees.

Will it be that deep red lacquer, or glossy black? Wood, metal, or both? During MASTERS EXPO, you can discover Bang & Olufsen Atelier at the Bang & Olufsen Brussee booth. An exclusive custom program where you can personalize iconic speakers down to the smallest detail.

During Sotheby's multi-day auction in New York, a new chapter was added to art history. For the first time, a work by a female artist achieved a price that easily surpassed existing records.

Mulled wine, lights, and bustling stalls? Nice and all. But if you're looking for something truly special this festive season, head to castles and estates. From sparkling lanes to cozy courtyards with fire pits: here you can celebrate Christmas in style.

The countdown has begun for ski enthusiasts. As the mountains slowly turn white, MASTERS is once again asking this season where to find the most exclusive snow experience. A selection of ski resorts with over 20 kilometers of slopes reveals a clear top five of the most expensive ski resorts in Europe.

From a stellar meal in the stratosphere to a gastronomic stargazing night in New Zealand, these worldly experiences elevate entertainment to a celestial level.

At MASTERS EXPO, Technogym will showcase the future of home wellness. In Hall 12, the brand will showcase not only its well-known fitness solutions but also something completely new: Technogym Reform.

From gold medals to a thriving bank account: professional tennis is no longer just about fame and glory. As eight countries prepare for the Davis Cup Finals in Italy, MASTERS takes a look at the tournaments where tennis players can reap the most financial rewards.

What do you do when you have a good 100 kilos of 18-karat gold left over? Italian artist Maurizio Cattelan knew exactly what to do: he turned it into a fully functioning toilet. And this brilliant piece of satire, now world-famous, will soon be auctioned off.

Sometimes the world is at its most beautiful when it makes you question: are you looking at art, nature, or something in between? These Geotreasures lead you past a bunker sawn in half, a magical Tarot garden, and a circle of steel framing the Tuscan landscape.