Kazem Aesthetics is a leading and luxurious aesthetic clinic founded by Dr. Farid Kazem: a widely acclaimed certified plastic surgeon with a refined taste when it comes to beauty and wellness. Kazem Aesthetics offers a variety of non-operative as well as surgical treatments. But what does Farid have in store for his clinic? MASTERS looks to the future with the plastic surgeon.Text: Mical Joseph
"By continuously being able to develop myself by attending various congresses, seminars and interacting with other peers, I am never out of learning. Last month, the international congress Aesthetic & Anti-Aging Medicine World Congress (AMWC) took place in Monaco again for two years. This congress mainly focuses on the trends and future of the industry. In June, I will travel to Paris for the second major international congress this year. I also continue to innovate as a plastic surgeon by offering visionary treatments such as Thermage, CoolSculpting®, Elipse®, Clear & Brilliant, injectables and eyelid surgery. In this way, Kazem Aesthetics ensures that all client needs are met."
"Initially, this London idea started because I was asked to set up the SensiSlim™ plan in England. This formula developed by Kazem Aesthetics is not yet used there and has been very successful here. Our SensiSlim™ programs are the first non-invasive customized body transformation programs. The four programs are without surgery and without pain. So it is a very accessible treatment. In London, the service will include collaborations with high-end hotels, where the client can relax after the Kazem treatments. This year I have already had a few talks and the location is known: Kazem Aesthetics will open on Harley Street in London. The team is still in the process of selecting some outstanding UK doctors and once they are on board, we will start before the summer and really open in September."
"As a plastic surgeon, I am also registered in England AND much of my target market is in London. There, many clients choose the high-end service our clinic offers. So it's time to expand into this Kingdom!
I also want to reach more foreign clients, as we see this as a growth market. In London, I am creating the portal for high-end treatments between the Netherlands and foreign clients from the Middle East and China. With the Dutch clinic we are of course already very centrally located, in Schiphol-Rijk, where private planes can land nearby. London will give just that extra boost!"
"During my career, I have been approached several times to set up clinics in the Emirates. I am somewhat cautious about this because it is more difficult to control high quality there given the distance. In London I have a much quicker view of maintaining quality, I know European legislation like the back of my hand and my clientele comes to the UK from the Middle East. But never say never...".
"To be honest, I don't think we have any competitors, because what we do with Kazem Aesthetica, no one does in the Netherlands. In fact, we are un-Dutch because of our approach and thinking. We have competitors abroad, though."
"For the next five years, a clear trend is body treatments. So anything to do with body shaping and contouring is very popular. Then you have to think about CoolSculpting, for example: the permanent removal of fat cells by freezing them and EMSCULPT Neo for muscle building, firming and skin tightening. People even say, "Body is the new face." Facials have increased tremendously over the past decade due to new techniques, among other things. In facial ethics, non-surgical treatments are also at the top of the list. A good example is skin tightening through advanced radiofrequency energy. This is used with the NuEra Tight and skin-enhancing Hydrafacial. This industry has become a billion-dollar business and "body" is expected to become even more immense. Growth of as much as 300% is expected over the next five years!"
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