Amsterdam's most viral affairs

Een Lonely Planet blijkt tegenwoordig achterhaald, anno 2023 geldt TikTok als de ultieme reisgids. En dat blijkt: mede dankzij viral video’s op het platform staan er nu flinke rijen bij verschillende Amsterdamse zaken op de stoep. MASTERS zet een aantal Amsterdamse hotspots op een ‘rij’ die die haar hordes klanten mede danken aan viral video’s op TikTok.
Het Koekemannetje

Fable Fries | Run Street 

Thanks to its success on social media, Fabel Friet in Amsterdam is experiencing a massive influx. Hundreds of people line up at the door of the French fry store to reportedly taste ''the best fries in Amsterdam.'' There are even people calling it ''the best fries in the world'' on TikTok. The fresh fries with Parmesan cheese and truffle mayonnaise are especially popular. The counter of the number of views of videos about Fable Fries stands at 292.7 million on TikTok.

 

@dailyhungryla best golden fries in the heart of Amsterdam 🍟🥔🇳🇱 Visited the highest recommended Dutch fries (friet) spot on my most recent trip to Amsterdam! 📍Fabel Friet, Amsterdam Netherlands #fries #friedfood #amsterdam #fries #travel #travelvlog #travelfoodie #travelfood #traveltiktok #foodtok #dutchfood ♬ original sound - Carolyn | Foodie + Lifestyle

Chun Cafe | Bear Street 

According to TikTok, this is the hot spot to enjoy a Korean sandwich. From all over the world, people come to this place to score a sandwich. So the wait time of almost an hour is well worth it for many. Chun Café opened its doors in June 2020 on Berenstraat and is best known for its coffee, bubble tea, matcha and Korean sandwiches. The TikTok counter stands at 18.5 million views.

@danielarison_ Would you wait for it?😋 #chun #chuncafe #amsterdam ♬ Kung Fu Fighting - Cee-Lo

Fort Nine | Jan Evertsenstraat

Every weekend there is a line in front of bakery Fort Nine in the Jan Evertsenstraat in Amsterdam-West. However, not only for the bread, but also for the changing culinary croissant specials. On TikTok, the unique croissants with soft ice cream are going viral. In total, the videos about the bakery account for - hold on tight - 10.7 billion views. 

@eatngo.co.uk SAVE IT BEFORE YOU FORGET 😍💯 CROISSANT ICE CREAM FOR ONLY 4€ 📍Fort Nine They also sell other yummy pastries for less than 5€. Be sure to check them out, the ice cream is so perfect for the spring and summer season!!! - #fyi #fyp #xyzbca #viral #amsterdamfood #amaterdamtravel #amsterdambakery #fortnegen #eatingcroissantinamsterdam #croissanticecream #bakeryamsterdam ♬ Aesthetic - Tollan Kim

Pastry shop The Cuckoo Man | Run Street 

Hotspots in the 9 streets are proving popular ... so is Het Koekemannetje, with the counter on TikTok views now standing at 7.7 million. The videos show how many idolize the cakes. Every morning, the dough for the cookies is made fresh in their own store. In addition, the products are 100 percent natural and no artificial fragrances, colors and flavors are used. To this added a little Amsterdam love and you have the perfect recipe for a viral video and irresistible cookies....

@urbanjournalistapp 📍Amsterdam, Het Koekemannetje. Mouthwatering homemade cookies at this cozy place!!! #amsterdam #cookies #urbanjournalistapp #fyp ♬ swing lynn - lovdfilmz

Japanese Head Spa | Jan van Galenstraat 

All of Amsterdam and the surrounding area could get acquainted with the Japanese Head Spa treatments thanks to TikTok. During this treatment your scalp is intensively cleansed and your locks are cared for. Besides having benefits for the scalp and locks, this treatment is an hour of ultimate relaxation where you can completely unwind. Some call it the most unique and best experience they have ever had. And these words are proving contagious, the spa is completely booked for the next three months. 

@annanooshin One of the first in Amsterdam: Japanese Head Spa @Japanese Head Spa not sponsored, but I love supporting women in business 😘 she told me she's already booked up until August so if you want to secure a spot be fast. 10/10 would go again #japaneseheadspa #hairtok #headmassage ♬ original sound - Anna Nooshin

MASTERS SUMMER EDITION | The Day of Amsterdam

MASTERS SUMMER EDITION transforms Amsterdam's finest hotel into a true fairy tale from June 21-23. This iconic three-day summer event will take place at De L'Europe Amsterdam. In the heart of our capital city. A wonderful place to celebrate the beginning of summer together. A special company of international guests, influential locals, CEOs, family business owners and acquaintances have been invited. The iconic hotel will please for three days, during this "BY INVITATION ONLY" event. From live entertainment to remarkable culinary experiences. An ode to mastery, culture, authenticity, history, elegance, creativity and conviviality.

During The Day of Amsterdam, events include the famous Herenlunch, Leading Ladies Lunch, Young Entrepreneurs Borrel and numerous brand events.