VINVIN Wines joins metaverse as first wine importer

VINVIN Wines, gamechanger in the world of wine, is joining the much talked about metaverse as the first wine importer. With this, the company is taking wine lovers through a virtual experience. A real world first!Text: Patrick Stoffer
Image: VINVIN WinesIt has been the talk of the day for months: the metaverse. It was prompted by the news that Facebooks frontman Mark Zuckerberg, in July 2021, announced that he wants to turn his social media company into a metaverse in the next five years.

META-WAT?

"You can actually think of the metaverse as the new phase of the Internet," says Marcel Just de la Paisières of VINVIN Wines. "The two-dimensional and flat Internet is changing to a three-dimensional, spatial form in the coming years. The metaverse plays out synchronously on- and offline in real time for everyone. Think of it as a virtual meeting place. At the moment, the metaverse is still an unknown world for many - a faraway show. Although its optimization may still take over a decade, the first steps are already being taken by us. Now that the technical and cultural foundations are being laid, VINVIN Wines will be the very first in our world to dive into the brand new metaverse on Monday, February 14."

VINVIN Wines' metaverse

Marcel Just de la Paisières: "The first steps we will take in our metaverse include unique launches of exclusive champagnes and wines from top wineries. We will first offer the products exclusively in the virtual world. After that, wine lovers will also be offered them through our webshop and/or partners. But that's not all: we also offer virtual master classes, offer advice by our wine specialist several times a week and give our partners a stage. Think of a virtual gallery where the work of various artists such as Pablo Lücker (MASTERS EXPO exhibitor, ed.) from Amsterdam or the Rotterdammers Roderik Faasen, Hans Kleinjan and Maikel Kleinjan of AAAFRESH123 (MASTERS EXPO exhibitor, ed.) is exhibited and can be purchased.

As part of our metaverse, visitors will also receive special promotions. And last but not least, we are exploring opportunities to release NFTs with VINVIN Wines. Think of an exclusive membership where your NFT gives access to unique benefits. In short: plenty to do in the metaverse of VINVIN Wines.

Right now, our main goal is to take the online wine experience and customer experience to the next level. For now, we are currently offering a select group access to our metaverse. Later in the year it will become available to everyone."

VINVIN Wines

VINVIN Wines offers the best in the world of wine: more than 300 exclusive wines directly imported - authentic, honest and sustainably produced. VINVIN Wines focuses particularly on family wineries with a focus on organic and biodynamic viticulture. Also offered are Exclusive Memberships for even more benefits such as access to special and highly rated allocation wines and your own personal wine consultant.

Learn more about the exclusive wine importer here.