Scotch Whisky Investments magically unveils MO ÒR collection

In 2002, entrepreneur and founder Michel Kappen decided to follow his passion. He renamed himself The Whisky Talker and toured the Netherlands with his lectures and tastings. Since then, Scotch Whisky Investments has become the world's largest asset manager in Scotch single malt whisky. At its impressive booth, the company magically unveiled MO ÒR. A collection of refined single-cask Scotch single malts.

Under the eye of the public and a magical presentation by Victor Mids, the MO ÒR collection was unveiled. MASTERS talked with founder Michel Kappen.

Michel, how impressive the booth looks!

'Yes thank you! Already 22 years ago I started Scotch Whisky with really a lot of passion and then the fact that we have become so big and are here with our booth and great collaboration with MASTERS EXPO and Yves Gijrath, I think that is really great and I am really mega proud of that.'

This year's theme is The Magical Edition, what is a truly magical moment for you to drink a Scotch Whisky with?

'I think that's a really great question, because I love magic anyway so that's really what Scotch whisky is for me, because most of the magic is in the flavor development, composition and flavor spectrum of the drink. The magic created by different flavor combinations and exactly how it is put together we can't even always reconstruct, super intriguing. That's why I love Scottish single malt whisky so much. I love magic anyway, which is why I also asked Victor Mids to give a nice presentation here at the booth. In terms of timing, a Scotch Whisky is of course wonderful as an aperitif or digestif and then really enjoy the aroma and taste. I myself remember years ago coming home after a tasting, it was 1 a.m. and I poured myself a glass of Laphroaig whisky enjoying the aroma so much that within a second it was 1:30 a.m. ... And that really wasn't because of the tasting, haha.'

You have a secret room we've been told... What about that exactly?

'That's right! We have a secret room here at the fair and hardly anyone knows where it is ... but if someone looks at me sweetly that person can go in, haha. We pour great whiskeys there. By the way, we also have two other secret rooms in The Krasnapolsky Hotel and in The Botanic Sanctuary in Antwerp, you have to be invited to those by the director of the hotel or you have to be a customer of Scotch Whisky International and a member of the Scotch Whisky Investors Club.'

MASTER EXPO - The Magical Edition

Scotch Whisky Investments is the world's largest asset manager in Scotch single malt whisky, active since 2007 and registered in the AFM register since 2014. They currently manage approximately 270 million euros in unique and scarce Scotch single malt whisky on behalf of their clients. Exclusive whisky is built with barley distillate, copper, oak and time. Then the scarcity factor takes over as the driver of value growth. Somewhere in that process, as an investor, you can get in. At what point? They will be happy to tell you more at their stand in hall 12, stand number 270. You can also admire the new MO ÒR collection here. Buy your tickets here.