Family-owned Schmidt Optiek has stood for exclusivity, craftsmanship and high-quality service since 1866. The connection of the family business with innovative artist Selwyn Senatori goes way back; a collaboration between the two was therefore inevitable. The brand-new Schmidt Optiek x SENATORI collection can be admired this Saturday during a special event; a stylish pair of sunglasses should not be missing in these sunny months...

Selwyn Senatori is an innovative artist who likes to challenge people to look differently at their daily lives and discover more moments of happiness. He wants to open eyes, change perspective and he helps break through conformism. In this way, he helps them discover more moments of happiness.

For much of his life, Selwyn has been an avid eyewear wearer. Moreover, as a native Italian, it has become an important part of his style and image. An extension of his outfit. In Selwyn's search for the beauty of the perfect frame, he knocked on Schmidt Optiek's door, from which a wonderful collaboration was born. ''We are both two Amsterdam brands located a stone's throw from each other on the same street. Schmidt Optiek has been around since 1866 and we have quite a history with each other. For example, my grandfather used to work at the bakery on the Heiligeweg and came by to deliver bread to them before and after the war. It was inevitable that I would create my own model of glasses with Schmidt Optiek, because I have been getting my glasses there for the past ten years. One and one is two. I have my own preferences and they are excellent at meeting them.he wish. This is how this wonderful project came about.''

 "We also have quite a history with each other by now."

A collector's item for art lovers

Schmidt Optics x SENATORI consists of a very limited edition of one model in three different colors. In addition, the glasses are also customizable. Prefer glasses with sun lenses or prescription? Everything is possible. With the Schmidt Optiek x SENATORI glasses you get a unique numbered pair of glasses, an exclusive art box specially designed by Senatori himself, a beautiful glasses case, a unique lookbook and of course a personal signature of Selwyn Senatori.

The official launch

On August 20 from 16.00 to 20.00 Schmidt Optiek is pleased to invite MASTERS readers to the official launch of the collection at Schmidt Optiek Rokin. Of course while enjoying a snack and a drink. Selwyn Senatori will also be present in person. 

Take a look at the website here for more information. 

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