MASTERS engages with prominent figures in the business world, including Stijn Smit, Head of Sales at Eysing. The company joined forces with one of the biggest designers in automotive, internationally; at MASTERS EXPO, the design will be unveiled....
"Together with Alain van Dijk, Rik Smits and my brother Jasper, I form a club of friends from Vught. We have known each other since childhood. Alain always drew cars and especially two-wheelers, for which he was inspired by classic shapes. At a young age he already knew: I want to become an automotive designer. While studying Industrial Design at TU Delft, he came across an old Eysink motorcycle. The company from Amersfoort dates back to 1886 and made the first Dutch car, after which it also started to focus on the production of engines. Alain became particularly inspired by Eysink's designs. Designing a vehicle was his biggest dream, and the challenge of designing a modern version of the classic Eysink was so inspiring that he literally got to work. In 2014 he began the first drawings for an innovative e-moped with retro looks, a tribute to the pre-war motorcycle."
"We started purely for ourselves, out of passion for classic design. But we want to combine that with today's technology. Electric, otherwise you won't exist in ten years. Electric mopeds and scooters with an exceptionally beautiful design are actually rare. We started building, by hand, in our shed. Soldering wiring harnesses ourselves, bending steel. We did that on our parents' kitchen worktop ... which collapsed under it. Bad idea, of course! Discussing, brainstorming and tinkering with each other led to a driving prototype. Initially we used disc brakes, but they started to squeak with just a few splashes of rain, so we switched to drum brakes - you can't hear them. When we finally took this lightweight riding machine, only 45 kilos, out on the road, the interest showed. 'How cool!", you heard. 'Is it for sale, too?' An uncommon vehicle, designed for every day use, with a range of 80 kilometers. Made entirely of steel, handmade in the Netherlands. The descendants of the Eysink family loved that the design was based on the contour lines of their former motorcycle. One of them even stepped in as a shareholder. You can't get a nicer compliment! In 2018, we went commercial and showed the prototype at MASTERS EXPO. Then we went through the roof: in two days the order books were full. We looked firmly at each other again and said, "We have to do this. We stopped our studies and turned all our focus on Eysing."
"In the beginning, we said, 'How cool would it be when an Eysing drives by when we're sitting on a terrace somewhere.' We achieved that goal. By now we have produced more than a hundred. First, we set up the production process in Utrecht and then in Geffen, but we quickly outgrew it there. Now we are back where we started, in Vught. The same building, but expanded by four halls. On the first floor we have the production line, where everything is made by hand, service takes place and further development is also carried out. Above that is our office space. Furthermore, we have two dealers in the Netherlands - Voltes in Alkmaar and MOEVS in Eindhoven - and we are in talks with three other exclusive dealers. Since 2019, we have a beautiful concept store in the center of Den Bosch, which is the heart of Eysing. Here you can go for a cup of coffee, a test drive and the configuration process. Because the possibilities for personalizing an Esying are endless. For example, we get many requests from car collectors who have very specific wishes. They want an Eysing in exactly the same specs as their favorite car, with a specific type of paint or leather, for example. Boat owners are also in great demand for an Eysing in the same look and feel as their boat. We distinguish ourselves by a fully tailor-made program, in addition to the fixed models in our range. The nice thing is: the buyers of an Eysing remain enormously involved. They call me to ask how things are going, what we are doing. Of their own accord they have become ambassadors, forming a community together. And for us, there is no better marketing than happy people on an Eysing!"
"We call it an e-moped, but it can be used as a moped or scooter. That's a choice. With blue license plates, it is limited to 25 km/h, you don't have to wear a helmet and you use the bike lane; with the moped version, you can go up to 45 km/h, you have to wear a helmet and you can use the carriageway. Both options, in which there is no price difference, are in the three models that currently make up our range: the Pioneer, with a slightly longer saddle, really a city model; the Pioneer S is the sportier brother of these, with shortened saddle, different color specifications and a bit more engine power; and finally, the Pioneer S Exclusive, which, with lots of chrome and the most engine power, is the cream of the crop. And that's not all: we have big plans. This very year there will be an extension to the range. We are entering Europe - all the type approvals are in and we are in talks with international dealers - and in addition we have a line running in Dubai and Zurich. The production process is being expanded even further, partly to reduce waiting times to a maximum of six weeks. And finally - and this was really our dream - we have joined hands with one of the biggest designers in automotive, internationally, which will lead to a completely new design. As it stands, we are going to unveil it in December at MASTERS EXPO, which has kind of become our home."
Admire all of Eysing's models here.Â
Visit Eysing at MASTERS EXPO. From December 8 to 12 in RAI Amsterdam: MASTERS EXPO - The Colourful Edition. Ticket sales for MASTERS EXPO 2022 have started. Order here your tickets here.
© 2024 MASTERS EXPO. All rights reserved.
