MASTERS Member of the week: Marco Juffermans

Nothing is more annoying than finding nasty information about yourself on Google. Marco Juffermans has been focusing on de-Googling people and companies since 2006. His company White Canvas works overtime to protect clients from online reputation damage.Text: Larissa Schaule Jullens

A clean slate

News is spreading more and more easily and more content creators are also emerging . Anyone can post what they want online. The mission of White Canvas is to protect individuals and companies from online reputation damage, as it can hinder the growth and development of a company or individual. Google is the most widely used search engine and plays an important role in this. Online reputation management is mainly about optimizing the positive messages and fighting the negative ones. A positive online reputation is created and then monitored, allowing quick action to be taken when new negative messaging occurs. Meanwhile, White Canvas uses several tools to monitor this. This Silk Technology is a combination of legal and technological tools and has already achieved many successes. "We are constantly growing. Any customer can apply, because we have a product for every wallet. But it then has to be approved by the four generals. Only then are they allowed in. Think of it as a kind of balloting committee that the customer has to go through. It sometimes happens that we refuse someone," Marco said.

Something new

"There are actually two things we are working on. First of all, we started a test in Belgium last year and it caught on immediately. We have also started in England since two months and it is also working well there. The next step is Germany. The second thing we are working on is the reputation guarantee. If you are a businessman or you work in the media or the like and you want your profile to look good, you buy a reputation guarantee product from us. Think of it as a kind of fire insurance. You can provide us with things that you would like to see online and if something happens, you're insured for a good reputation. That's from €60 a month."

MASTERS Member

"I sponsored golf balls at the LXRY Open and I've been a member ever since. That's actually from the beginning. Unfortunately, I couldn't attend the events, so I haven't been there yet. If I can, I'll be there next time."

Take a look at the White Canvas website here.