Golden anniversary and first for Merida

Most likely you have already spotted Merida bikes at the Tour de France or the Giro d'Italia. For 50 years, the brand has been a global leader in road and mountain bikes. In December, Merida Benelux will showcase its high-end range at MASTERS EXPO, including a first...

maandag 21 november 2022
16:43
By: Fleur De Jong
Beeldcredits: Merida Benelux

With MASTERS EXPO's focus on craftsmanship, quality, innovation, enjoyment and entrepreneurship, Merida Benelux really can't be missing from the business fair. For 50 years, the brand has been a leader in road bikes and mountain bikes. At the fair, the brand will certainly take a moment to reflect on this milestone: what has changed over the years and what innovations were central to the development of the simple "bicycle" into today's racing machine?

For example, the professional cyclists of Team Bahrain Victorious in the World Tour will compete individually against the clock with the Merida Time Warp Team. This bike is normally not even on display at the Merida Experience Center in Apeldoorn, but this year it will be exclusive to MASTERS EXPO.

Prime

But in addition to the golden jubilee, there is also a golden first: for the first time in the Benelux, the brand will show the Merida Scultura 10k road bike. Before its official launch, this bike even achieved several victories in the World Tour. In its own words, Merida's R&D team has worked hard to create the most comfortable, yet pure racing bike, in history.