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MASTERS EXPO traditionally has a theme every year, this year The Magical Edition. Every encounter is a magical moment, at MASTERS EXPO it happens: Let's create magic. And that of course includes an official and, above all, magical campaign image...
Rahi Rezvani

Photographer Rahi Rezvani, styling icon Pascalle Koldenhof and 'Hairdresser of the Year' Juliette den Ouden pulled out all the stops to recreate the campaign image of MASTERS EXPO this year. magic to make.

MASTERS EXPO – The Magical Edition

From December 7 to 11, approximately 350 national and international parties – trendsetting and connecting leaders – will participate in MASTERS EXPO in the RAI in Amsterdam. A lively arena where expertise, vision and opportunities come together. At this premium networking event, participants and visitors have the opportunity to make a difference, share knowledge, inspire and gain new ideas. Magic is created during the twenty-second edition of MASTERS EXPO.

MASTERS EXPO is the Capital of Great Business for a magical five days. The cutting-edge range of gastronomy, live entertainment, podcast recordings, art and design ensures the most unique exhibition concept in Europe. Musicians, dancers, singers, tastings, charity, intimate stages and live art: there is something to experience everywhere. And for everyone.

Styling credits from left to right: 1. Gold skirt and top Nathan Couture, tie/pumps Emporio Armani, black blazer Giorgio Armani, clutch Dior, jewelry by GASSAN, magnifying glass by Hans van Bentam. 2. Black pants Applied Art Forms, shirt Givenchy via De Bijenkorf, shoes Steve Madden, Cylinder hat/walking stick English Hatter. 3. White dress Edwin Oudshoorn Couture, black leg bands Wolford, black brooch ChanelWithchoenen Chanel, jewelry by GASSAN 4.Black tunic and skirt Dior, jewellery Dior, panty Dior, beautiful Dior. 5. Pack Givenchy via De Bijenkorf, white blouse Dolce & Gabbana, beautiful Floris van bommel.


Be the very first to enter the exhibition floor and therefore exclusively witness all official launches, scoops and unique presentations. Enjoy the pop-up Restaurant M*, where a record number of star chefs and therefore Michelin stars are in the kitchen, and get to know more than 400 special (family) businesses that showcase the most special offer in the field of modern luxury and future-proof business: ticket sales MASTERS EXPO – The Magical Edition has now started. Purchase here your tickets.