These brands and firsts will showcase GASSAN at MASTERS EXPO

From November 18-22, 'The Forward Edition' of MASTERS EXPO will take place: Europe's only exclusive business fair with authenticity, craftsmanship and sustainability as its pillars and with a deep focus on entrepreneurship. It is the Masters that transform the prestigious Holland complex in RAI Amsterdam into an arena where doing business is a celebration. Exhibitor since the beginning GASSAN is gearing up for this edition and is once again bringing stunning jewelry and watch brands. MASTERS highlights a few brands, including some brand new brands that will be seen on the show floor for the first time.

Text: Patrick Stoffer

GASSAN pre-owned

For the first time at MASTERS EXPO, the pre-owned brand GASSAN launched last year. The great attention to vintage and pre-owned watches also emphasizes the timeless beauty of these special time instruments. This is reflected in their value stability - an objective observation - and also in their aesthetic imperishability - a more subjective observation although, for example, an Audemars Piguet Royal Oak evades any subjective taste discussion; that watch is indisputably an untouchable icon. Incidentally, GASSAN has more such timeless icons in its pre-owned collection, such as the Rolex Explorer or the IWC Portofino. All these watches are inspected, authentic and come with a one-year warranty. GASSAN pre-owned also offers the possibility of trading in and/or selling your current watch.


Heritage and craftsmanship meets luxury designs. TROPHY BY GASSAN is a new and high-end brand that creates customized jewelry. The jewelry is exclusive, high quality and can be personalized completely according to your wishes. Creating your own unique design is possible. The sky is the limit. Designed and created by the customer and GASSANs. By legends, for legends. This brand will also be on display at the fair for the first time, a true first.

Choices by DL

A new line entirely in the theme of our existing Hippie Chic collection, but now under the name "Disc specials. Once again you can mix and match endlessly with your existing pastel colored jewelry, but now also completely renewed in a round version.


GASSAN Diamonds proudly presents the next step to perfection, a breathtaking cut: the GASSAN 121 ®. With a whopping 121 facets, this cut is one of a kind. Compared to the traditional brilliant cut, the GASSAN 121 ®, has 16 extra facets on the top and 48 extra facets on the bottom, creating a perfect and spectacular brilliance. The GASSAN 121 ® looks stunning in a self-selected earring setting, ring setting or necklace.

GASSAN Fine Jewelry by GiGi

GASSAN Fine Jewelry by GiGi's jewelry line is expanding with 14-karat designs that are topped off by trendy details and can be perfectly mixed and matched with any outfit. New is the Augmented Reality Instagram filter for GASSAN Fine Jewelry by GiGi, which can be used by anyone on the platform. You can instantly see how GASSAN Fine Jewelry by GiGi earrings look. Swipe from one color stone to another.


The all-new Explorer is introduced in a yellow Rolesor version, a combination of Oystersteel steel and 18kt gold. The latest generation Explorer II features an updated case and strap. The Datejust 36 adds vibrant metallic colors to its new dials, and three new versions of the Cosmograph Daytona come in 18kt gold with dials made of meteorite. The new version of the Lady-Datejust is decorated with 1,089 brilliant-cut diamonds, showcasing the brilliance of these precious stones.


Based on a famous 1978 design, the PRX 40 205 is an indispensable timepiece with an integrated case and strap. Its remarkably slim, timeless and solid design makes it an ideal watch for those with a passion for design and an eye for ingenuity. In style with the PRX 40 205, Tissot will have a SILENT DISCO at the booth on Saturday evening with a fully lit '70s disco floor, disco ball, live DJ.


The name Black Bay Fifty-Eight 18K and Black Bay Fifty-Eight 925 is of course a reference to the noble metal of the case, but also to 1958, the year in which the first TUDOR (dash away) diver's watch waterproof to 200 meters, reference 7924 or "Big Crown," was introduced. Among other aesthetic nods to this historic watch, this model offers a 39 mm diameter case in keeping with the characteristic proportions around the 1950s. They are the first TUDOR dive watches to be made of 18-karat yellow gold or silver and is offered with an open back cover.


Precise timekeeping, a snug fit and authentic style are key components of a great timepiece, whether you see it on screen or wear it on your wrist. The Hamilton Khaki Field Titanium Automatic Far Cry® 6 Limited Edition is made for action: both in-game and in real life.


Driven by the desire to create diamond fashion jewelry of unwavering beauty, Valérie Messika created her own jewelry house in 2005. In her work, she reinvents the richly symbolic and meaningful stone into a desirable and disruptive object that gives confidence to all who wear it. Valerie constantly innovates to realize this vision by creating new designs and new techniques. In her hands, the diamond comes alive: it moves, dances, has fun and most importantly, it never gets bored. Three diamonds, one golden cage, 360 possibilities. Move is the creation that gave Messika her signature style and ushered in her success.Visit GASSAN and get to know these brands at MASTERS EXPO. From November 18 to 22 in RAI Amsterdam. Buy your tickets now. Read more about the collections here.