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BMW presents its flagship

When you enter hall 12, the BMW flagship already shines at you. The brand is presenting the new, fully electric i7 at MASTERS EXPO. But the new XM - which will actually only be released in 2023 - can also be admired at the stand.
Chantalle Laurent

The car will not appear until the spring of 2023, but at MASTERS EXPO you will have a unique opportunity to get acquainted with this pearl. The BMW XM is equipped with a plug-in hybrid drive with an M TwinPower Turbo V8 petrol engine and a powerful electric motor that together produce 653 hp. So we can say that the new model is quite fast; From a standstill you sprint to 4.3 km/h in 100 seconds, while the characteristic 8-cylinder soundtrack sounds from the sports exhaust system.

Personal preference 

The control panel on the center console of the BMW XM contains controls that allow you as the driver to change the driving experience to your personal preferences. For the first time, there is the M HYBRID button, which allows you to select the desired combination of the petrol engine and/or electric motor. There is also a Setup button that provides direct access to the settings of the drive, chassis, steering, braking system, M xDrive and the degree of energy regeneration when braking.

BMW i7

With the brand new BMW 7 Series, BMW is paving new paths to driving pleasure, comfort for long journeys and a high-quality digital world of experience. Central to this is the fully electric flagship, the BMW i7.

This car is a pleasure for both driver and passenger. The driver most likely experiences the model as a dynamically driving sedan and the passengers can enjoy the luxurious ambiance in peace.

Home Cinema

In the new BMW 7 Series, for example, you have the BMW Theater Screen in the rear, which extends downwards from the headliner. With its 31.3 inch touchscreen, 8K resolution, Bowers & Wilkins Diamond Surround Sound System with optional shakers in the seats and 5.5 inch touch panels in the rear doors, it is actually just a mobile Home Cinema. The perfect place to stream your favorite movie on the go with the integrated Amazon FireTV.

Passengers of the BMW i7 can also enjoy a different sound experience: BMW IconicSounds Electric offers the right sound for every driving movement. For the first time, all soundscapes developed by film music composer Hans Zimmer in collaboration with BMW Group are available. Your car pretty much becomes your second home...

Would you like to admire these new pearls in real life? Buy tickets for MASTERS EXPO here.