The new collaboration between GASSAN and football platform 433 NL

GASSAN and social media agency Wannahaves previously announced a new collaboration. The diamond dealer will, among other things, become the exclusive and official timekeeper of the extremely popular online football platform 433 NL. MASTERS gives an exclusive look behind the scenes at the official signing moment.

Thursday 7 July 2022
15:32
Door: Fleur De Jong
Image credits: GASSAN

Since 433 was founded in 2013, until now, bringing football content has been the core business of the platform. They now have more than 83 million followers spread across various platforms. 433 has a specific channel for Dutch football, namely 433 NL.

GASSAN has been associated with football for many years. So they are the official time keeper of no fewer than 20 football clubs, of which 14 are Eredivisie clubs such as Feyenoord, PSV en AZ. But with this new collaboration, GASSAN is making the transition to the online football world for the first time. They also know that online is just as important as offline these days; the new generation of fans no longer always watches the entire match, but only wants the highlights.

According to GASSAN, football fans want more than ever. Fans want statistics, interviews, storytelling and much more. Through 433 NL, GASSAN shows its online presence in the form of branded content and (online) events. Fans and followers can look forward to more so-called locker room content, giveaways and exclusive football stories.

Joint vision and core values

GASSAN and 433 have been working together for some time and a new collaboration does not just appear out of the blue. 433 founder Demy de Zeeuw says the following about this: ''GASSAN has been supplying the trophies for 433's events for years. This is why we knew that we were a good fit for each other. The new expansion of this partnership stems from our shared vision. We are proud to work for GASSAN and achieve our shared goals.”

Quality and passion are the shared core values of GASSAN and 433 NL. This is clearly reflected in GASSAN's products and the online content of 433 NL. Feeling plays an important role here, according to GASSAN president Benno Leeser: “Football is emotion, so sponsorship must also come from some emotion. In addition, football is for the business of GASSAN has become a very important part in recent years.”