MASTERS SUMMER EDITION conjures up 20 through 22 June the prestigious De L'Europe Amsterdam into a true fairytale hotel. Throughout the hotel and on the terrace on the Amstel, summer is ushered in and celebrated together, for three days, in the heart of our capital. A merger of (international) guests, influential locals, CEOs, family business owners, VIP relations, visionaries and acquaintances.

On this by invitation onlyevent, stately period rooms with a view of the Amstel - from exclusive (family) businesses - invite you to experience the high-profile brands and industries. From boats to watches and from art to travel. There is a party both outside and inside and the experience is unique to say the least.

Special encounters, culinary experiences, one-of-a-kind art exhibitions, brand experiences and live entertainment predominate during this iconic three-day event. MASTERS SUMMER EDITION will be a special journey of mastery, entrepreneurship, culture, authenticity, history, fun, elegance, creativity and conviviality. From 20 to 22 June in De L'Europe Amsterdam: the iconic summer event of the year.

MASTERS BOAT PARADE IS SOLD OUT!

A new, high-profile and exclusive networking event in the canals of the capital: a festive start MASTERS SUMMER EDITION, on the way to the National Summer Drinks in De L'Europe Amsterdam. MASTERS HQ offers you the unique opportunity to participate in the MASTERS BOAT PARADE op Thursday 20 June 2024.

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PROGRAM

OPENING HOURS

THE NATIONAL SUMMER DRINKS

THURSDAY, JUNE 20
16:00 - 22:00

The summer drink of the year. A unique, grand and exclusive one by invitation only meeting. Connecting and sparkling. A social event where the top of the Dutch business community comes together. While enjoying beautiful wines, bubbles and bites, we celebrate the start of summer together in De L'Europe Amsterdam. Cheers, business and networking, organized by the makers of MASTERS EXPO.

Dress code: Summer/Maritime Chic

THE MOST BEAUTIFUL DAY IN AMSTERDAM

FRIDAY JUNE 21
12:00 - 22:00

On this special day in Amsterdam, invitees have the opportunity to enjoy all the scoops from the many participating brands and companies. Festive, authentic and cozy. As a highlight, the YVESKE collective shows a unique art exhibition that mixes innovation with tradition. An inspiring and challenging must-see.

The day offers more than just art. Special brand experiences, exclusive lunches, a sunny terrace on the Amstel and the opportunity to watch the European Championship football match Netherlands - France live in good company make it the most beautiful day in Amsterdam. All participants guarantee creativity, exclusivity, fun, surprise, business and connection. In short: an unforgettable experience.

Dress code: Amsterdam Chic

BUBBLES & BITES & VIP NIGHT

SATURDAY JUNE 22
12am - 00pm / 18pm - 00pm

Just like The Most Beautiful Day in Amsterdam, this day offers the opportunity to visit all the created brand suites, lounges, restaurants and bars. A journey past jewels, watches, beautiful wines, boats, culinary highlights and impressive suites. During this summer three-day event, De L'Europe Amsterdam is a fairytale hotel.

Dress code: Summer Chic

On MASTERS SUMMER EDITION: the most special VIP NIGHT of this summer. A great evening with sublime bubbles, wines, bites, compelling live entertainment and exclusive company. A merger of celebrities, Captains of Industries, brand lovers and VIP relations. You won't get a better look this summer.

Dress code: Cocktail Deluxe

THE OVERVIEW

RESTAURANTS & BARS​

All bars and restaurants in De L'Europe Amsterdam are part of MASTERS SUMMER EDITION. Here, guests and participating parties can enjoy culinary lunches, dinners, drinks & bites every day.

FLORE, BRASSERIE MARIE, FREDDY'S BAR, TRATTORIA GRAZIELLA

BALL ROOMS

The various ballrooms on the ground floor are used as hospitality lounges and unique brand experiences from special participating top brands and selected companies.

TERRACE

There are three days of celebration both outside and inside. The beautiful terrace on the Amstel plays a prominent role during the event.

SIGNATURE & BRAND SUITES

All exclusive and unique signature and brand suites in De L'Europe Amsterdam are part of the event. These suites are transformed into impressive brand experiences.

THE PARTNERS