Amsterdam's most viral affairs

Nowadays a Lonely Planet appears to be outdated, in 2023 TikTok is considered the ultimate travel guide. And it shows: partly thanks to viral videos on the platform, there are now large queues on the sidewalks at various Amsterdam businesses. MASTERS lists a number of Amsterdam hotspots that owe their hordes of customers partly to viral videos on TikTok.
The Cookie Man

Fable Fries | Runstraat 

Thanks to its success on social media, Fabel Friet is experiencing a huge crowd in Amsterdam. Hundreds of people stand in front of the chip shop to taste reportedly ''the best fries in Amsterdam''. There are even people on TikTok calling it ''the best fries in the world''. The fresh fries with Parmesan cheese and truffle mayonnaise are especially popular. The number of views of videos about Fabel Friet on TikTok is 292.7 million.

 

@dailyhungryla best golden fries in the heart of Amsterdam 🍟🥔🇳🇱 Visited the highest recommended Dutch fries (fries) spot on my most recent trip to Amsterdam! 📍Fabel Friet, Amsterdam Netherlands #fries #friedfood #Amsterdam #fries #travel #travelvlog #travelfoodie #travelfood #traveltiktok #foodtok #dutchfood ♬ original sound – Carolyn | Foodie + Lifestyle

Chun Café | Berenstraat 

According to TikTok, this is the hotspot to enjoy a Korean sandwich. People come from all over the world to this place to get a sandwich. The wait of almost an hour is certainly worth it for many. Chun Café opened its doors in June 2020 on Berenstraat and is best known for its coffee, bubble tea, matcha and Korean sandwiches. The TikTok counter stands at 18.5 million views. 

@danielarison_ Would you wait for it?😋 #chun #chuncafe #Amsterdam ♬ Kung Fu Fighting – Cee-Lo

Fort Nine | Jan Evertsenstraat

Every weekend there is a queue in front of the bakery Fort Negen in the Jan Evertsenstraat in Amsterdam-West. However, not only for the bread, but also for the changing culinary croissant specials. The unique croissants with soft ice cream are going viral on TikTok. In total, the videos about the bakery have - hold on - 10.7 billion views. 

@eatngo.nl SAVE IT BEFORE YOU FORGET 😍💯 CROISSANT ICE CREAM FOR ONLY 4€ 📍Fort Negen They also sell other yummy pastries for less than 5€. Be sure to check them out, the ice cream is so perfect for the spring and summer season!! – #fyi #fyp #xyzbca #viral #amsterdamfood #amaterdamtravel #amsterdambakery #fortnine #eatingcroissantinamsterdam #croissanticecream #bakeryamsterdam ♬ Aesthetics – Tollan Kim

Pastry shop Het Koekemannetje | Runstraat 

Hotspots in the 9 streets appear to be popular... This also applies to Het Koekemannetje, where the TikTok views now stand at 7.7 million. The videos show how many people adore the cookies. The dough for the cookies is made fresh every morning in our own shop. In addition, the products are 100 percent natural and no artificial fragrances, colors or flavors are used. Add a little Amsterdam love and you have the perfect recipe for a viral video and irresistible cookies…

@urbanjournalistapp 📍Amsterdam, Het Koekemannetje. Mouthwatering homemade cookies at this cozy place!! #Amsterdam #Cookies #urbanjournalistapp #fyp ♬ swing lynn – lovdfilmz

Japanese Head Spa | Jan van Galenstraat 

Thanks to TikTok, the whole of Amsterdam and the surrounding area could become acquainted with Japanese Head Spa treatments. During this treatment, your scalp is intensively cleaned and your hair strands are cared for. In addition to the benefits that this treatment has for the scalp and locks, this is an hour of ultimate relaxation where you can completely unwind. Some call it the most unique and best experience they have ever had. And these words prove to be infectious, the spa is fully booked for the next three months. 

@annanooshin One of the first in Amsterdam: Japanese Head Spa @Japanese Head Spa not sponsored, but I love supporting women in business 😘 she told me she's already booked up until August so if you want to secure a spot be fast. 10/10 would go again #japaneseheadspa #hairtok #headmassage ♬ original sound – Anna Nooshin

MASTERS SUMMER EDITION | Amsterdam Day

MASTERS SUMMER EDITION will transform the most beautiful hotel in Amsterdam into a true fairytale from 21 to 23 June. This iconic three-day summer event takes place in De L'Europe Amsterdam. In the heart of our capital. A wonderful place to celebrate the start of summer together. A special group of international guests, influential locals, CEOs, family business owners and acquaintances have been invited. The iconic hotel will please for three days during this “BY INVITATION ONLY” event. From live entertainment to remarkable culinary experiences. An ode to mastery, culture, authenticity, history, elegance, creativity and conviviality.

During Amsterdam Day, the famous Men's Lunch, Leading Ladies Lunch, Young Entrepreneurs Drinks and countless brand events take place.