Family business Schmidt Optiek has stood for exclusivity, craftsmanship and high-quality service since 1866. The family business's ties with innovative artist Selwyn Senatori go back a long way; a collaboration between the two was therefore actually inevitable. The brand new Schmidt Optiek x SENATORI collection can be admired this Saturday during a special event; Stylish sunglasses should of course not be missing in these sunny months...

Selwyn Senatori is an innovative artist who likes to challenge people to look at their daily lives differently and discover more moments of happiness. He wants to open eyes, change perspective and help break through conformism. In this way he helps them discover more moments of happiness.

Selwyn has been an avid glasses wearer for much of his life. As a born Italian, it has also become an important part of his style and image. An extension of his outfit. In Selwyn's search for the beauty of the perfect frame, he turned to Schmidt Optiek, which resulted in a beautiful collaboration. ''We are both two Amsterdam brands that are a stone's throw from each other in the same street. Schmidt Optiek has been around since 1866 and we already have quite a history together. For example, my grandfather used to work at the bakery on the Heiligeweg and he would bring the bread to them before and after the war. It was inevitable that I would make my own model of glasses with Schmidt Optiek, because I have been getting my glasses there for ten years. One and one is two. I have my own preferences and they can accommodate this very wellfulfill your wish. This is how this wonderful project came about.”

 “We already have quite a history with each other”

A collector's item for art lovers

Schmidt Optiek x SENATORI consists of a very limited edition of one model in three different colors. In addition, the glasses are also customizable. Do you prefer glasses with solar lenses or prescription lenses? Everything is possible. With the Schmidt Optiek x SENATORI glasses you get uniquely numbered glasses, an exclusive art box specially designed by Senatori itself, a beautiful glasses case, a unique look book and of course a personal signing from Selwyn Senatori.

The official launch

On August 20 from 16.00:20.00 PM to XNUMX:XNUMX PM, Schmidt Optiek would like to invite MASTERS readers to the official launch of the collection at Schmidt Optiek Rokin. Of course while enjoying a snack and a drink. Selwyn Senatori will also be present in person. 

Take a look at the website here for more information. 

MASTERS COMPANY

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