Outdoor added to the interior of Flexform Flagship Store Amsterdam

After world cities New York, Hong Kong, London, Sydney, Shanghai and Tokyo, Amsterdam has had its own Flexform Monobrand Store since 2017. The 'design hub' was developed in collaboration with Co van der Horst. With over 550 square meters, the store is the largest Flexform presentation in Europe.Online editor: Mical Joseph
Image: Flexform Amsterdam

Indoor collection

This season, the Italian design brand Flexform is introducing a series of exciting new designs. The new collection is characterized by great comfort and provides a hospitable and protective living environment. The new seating systems are the star players in the collection. The whole can be seen as an ecosystem of elements, including sofas, armchairs, coffee tables, footstools, tables and chairs.

Iconic Groundpiece: 20 Years

The Groundpiece sofa, designed by the famous Italian designer Antonio Citterio, celebrates its twentieth anniversary this year. Although our lifestyles have changed dramatically in recent decades, this sofa has remained an icon in some of the best-appointed homes and hotels around the world. The Groundpiece gives a new dimension to the way a sofa can be used. By investing in new functions, this design fulfills a greater role and serves more than just a seat. In contemporary interiors, the sofa forms the social center of a family and home, as a place to read, relax or even take a nap.

Outdoor collection

Flexform cleverly responds to the increasing trend in which the boundary between indoor and outdoor is blurring. The new outdoor collection from the Italian design brand is indistinguishable from the interior collections in terms of looks, comfort and quality. Designed to furnish outdoor spaces such as verandas, patios and gardens, the range of new products offers a seamless flow of styles between indoor and outdoor environments. Particularly due to developments in luxury yacht building, a lot has been invested in recent years in creating fabric collections that are not only very stylish, but also resistant to wind and weather: water-repellent, dirt-resistant and mold-resistant. This makes it possible to furnish Outdoor as if it were Indoor, where outdoor furniture can do what it was designed for all season without having to drag it around.

personal advice

Interior designer Remco Vereijken at Flexform Amsterdam: “Our team can assist with design drawings, purchasing guidance, proposals for furniture and materials and with the coordination of delivery and installation. We are ready to advise you on how you can turn your garden and terrace into a beautiful and comfortable addition to the interior.”