Golden anniversary and first for Merida

You have most likely already spotted the Merida bicycles during the Tour de France or the Giro d'Italia. The brand has been a global leader in racing bicycles and mountain bikes for 50 years. In December, Merida Benelux will show its high-end range at MASTERS EXPO, including a scoop…

Monday, November 21, 2022
16:43
Door: Fleur De Jong
Image credits: Merida Benelux

With the focus of MASTERS EXPO on craftsmanship, quality, innovation, enjoyment and entrepreneurship, Merida Benelux cannot be missed at the business fair. The brand has been a leader in the field of racing bicycles and mountain bikes for 50 years. At the fair, the brand will certainly reflect on this milestone: what has changed over the years and which innovations were central to the development of the simple 'bicycle' into a contemporary racing machine?

For example, the professional cyclists of Team Bahrain Victorious will compete individually against the clock in the World Tour with the Merida Time Warp Team. This bicycle is normally not even on display at the Merida Experience Center in Apeldoorn, but this year it will be exclusively at MASTERS EXPO.

Scoop

But in addition to the golden anniversary, there is also a golden scoop: for the first time in the Benelux, the brand will show the Merida Scultura 10k racing bike. Before its official launch, this bike even achieved several victories in the World Tour. In their own words, Merida's R&D team has worked hard to create the most comfortable yet pure racing bike in history.