Marcel Wanders designs the facade of a new Louis Vuitton men's store in Miami

Louis Vuitton opened its new menswear boutique in the heart of the Miami Design District. Studio Marcel Wanders had the privilege of designing the exterior of the boutique. In addition to the opening, it was also time for the studio to launch the Petal Chair for Objets Nomades. Unique and surreal.Text: Mical Joseph
Image: Marcel Wanders studio, 2021

An ode to…

The building's exterior is an architectural adaptation of the Diamond Screen pattern, designed by Marcel Wanders' studio for the brand's interior collection, Objets Nomades. This design reinterprets the emblematic Louis Vuitton monogram, paying tribute to Miami's modernist architectural style.

Iconic and functional

The Petal Chair was launched during the Miami Design week. It is the latest addition from Marcel Wander's studio to the Objets Nomades collection for Louis Vuitton. The nine cushions of this elegantly constructed Petal Chair are covered in comfortable, rich leather and resemble a flower in bloom. Designed with an arrangement of four petals as a seat, this functional and enduringly beautiful chair mimics nature as it brings Louis Vuitton's iconic flower to life.

Virgil Abloh

Studio Marcel Wanders is honored to have been part of the commemoration of the recently deceased Virgil Abloh with the Louis Vuitton family to celebrate his life, legacy and contribution to the creative industries.