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Launch of latest MASTERS Magazine

A special moment took place during De Heerenlunch: the launch of the latest MASTERS with actor, entrepreneur and world champion Rico Verhoeven and his girlfriend Naomy on the cover of the summer issue. MASTERS editor-in-chief Bart-Jan Brouwer asked the couple a number of pressing questions in his own ring.
Chantalle Laurent


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The summer edition of MASTERS is a fresh cocktail of entrepreneurship and sport, with one of the Netherlands' greatest top athletes adorning the cover with his girlfriend. Doing business is top sport, according to Rico Verhoeven. “Top entrepreneurs have a top sports mindset.” In this edition, several entrepreneurs from the Champions League of business are reviewed. Including Freddy Heineken and hospitality tycoon Richard Caring, whose expanding empire has been called the 'restaurant equivalent of LVMH'. Doing business is top sport, but top sport is also doing business. Take Formula 1: the sport is increasingly developing into an octopus with arms that touch all aspects of our society. Jaap de Groot investigated how millions are converted into billions. Also interviews with gymnast Sanne Wevers, two-star chef Guido Braeken, hotelier Robert-Jan Woltering, designer Maarten Baas and Rico, together with his Naomy. The 'King of Kickboxing' also turns out to be an octopus (with very strong arms): as an entrepreneur he is active in various industries. “When I look back later, I don't want to think 'I wish I had this or that'. I just want to, boom, accelerate, do fun things, enjoy.”


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Order MASTERS Magazine #54 here