Knock knock, who's there? Spring, style and Flexform!

Tuesday 15 March 2022
08:56
Door: Mical Joseph

Together with exclusive partners, Co van der Horst is a one-stop shop where you can go for a complete interior. One of the brands sold at Co van der Horst is the popular design brand Flexform. Grab your agenda, because some special events simply have to be planned. The 5th anniversary of the Flexform Flagship Store on the Amsterdam Zuidas is one of those. During the anniversary on March 18, 19 and 20, Flexform will also celebrate the blooming days; spring begins, interior is hot and happening and inspiration abounds…Text: Mical Joseph
Image: Flexform

Engage your senses…

Looking for the latest indoor & outdoor collections from Flexform? In the completely renovated showroom you can gain (interior) inspiration and the experts will help you with the right choice for your interior. During the anniversary there will be luxurious floral installations designed by a floral artist.

The new campaign

Due to the approaching nice weather, Flexform welcomes a new advertising campaign focused on the outdoor collection. Leading the way is the Hamptons seating system designed by Antonio Citterio, shown here with a daybed and a generously sized sofa, both in iroko wood. Art director Christoph Radl and photographer Pierpaolo Ferrari imagined a surreal scenario in a fairytale setting, interpreted by the fascinating Anna Cleveland dressed in an elegant haute couture dress, in the same shade of red as the roses scattered on the sofas and the floor. This intriguing and undoubtedly captivating image places Flexform in a unique, unconventional narrative dimension, which will undoubtedly become legendary, like many of Flexform's previous campaigns.

By yours truly

So you know: on March 18, 19 and 20 you will celebrate the anniversary in style with Flexform, with refined design and prosecco. Salute! There is also a special anniversary promotion at Flexform with Frankly Amsterdam. When you purchase a Flexform product, you will receive 25% of the purchase amount as a discount on the purchase of a Frankly Amsterdam carpet. This exclusive promotion runs from March 18 to April 30 and is only valid at Flexform Amsterdam Flagship Store.

Co van der Horst | Flexform