Polestar's new pearl

Swedish car manufacturer Polestar announced its third creation last week: the Polestar 3 SUV.

The Swedish car manufacturer Polestar announced her third creation last week: the Polestar 3 SUV. Although the car brand is electric, the new model is actually designed fully electric. In addition to the launch of the Polestar 3 SUV, the brand will also have a new home market... Text: Fleur de Jong
Image: Polestar

Expand as a global brand

Polestar was launched in 2017 as a venture between Volvo Cars Group and Geely Holding. The automaker debuted a plug-in hybrid with the Polestar 1, followed by the all-electric Polestar 2. With a modest fan base of current owners, Polestar is now looking to expand as a global brand by entering the American car production and market.

The electric vehicle will go into production in 2022 and the launch is scheduled for the end of the year. An image accompanying the announcement gives a sneak peek and shows the SUV covered in a sheet. However, it appears that the vehicle has a similar shape to that of the Polestar 2 hatchback. According to the brand itself, the new model is an aerodynamic SUV that has been designed according to Polestar's evolved design language. 

The US as its home market

The Polestar will be built in Volvo's new factory South Carolina and every copy that leaves the factory will also be for sale in the US. Dennis Nobelius, Chief Operating Officer at Polestar explains that manufacturing in the US reduces delivery times and environmental impact. This will immediately have a positive effect on the consumer price of the Polestar 3. Dennis indicates that all this makes the brand even more competitive in the important American sales market. In this way, America is no longer an export market, but also a home market. The US and China are the two largest markets for electric cars. Sources show that 80 percent of the world's electric cars are driven in America, China, Japan, the Netherlands and Norway. 

The Polestar 3 SUV is expected to debut late next year as a 2023 model, Car and Driver reports. The company has not announced prices, but the price is expected to be slightly higher than the Polestar 51.000's €2.Polestar 2 Also read: 'THIS IS: THE NEW MOST EXPENSIVE CAR IN THE WORLD'