The Next Move
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25 years of MASTERS

The Legacy

2026 marks 25 years of building encounters that last. What began as an idea grew into a place where entrepreneurship, creation and personal presence come together. From 10 to 14 December, MASTERS EXPO takes place in Amsterdam. An edition born from ambition, experience, trust, innovation and time.

Hundreds of leading companies, networks and brands have joined this edition. Design teams are working on spatial plans, stand concepts and installations. Behind the scenes, something is being built that goes beyond a trade floor. Amsterdam will look unlike ever before.

Not fuller, but more layered. Not louder, but more intense. Guests come from near and far, not for a programme, but for an experience and each other. The exhibition opens with The Birthday Party.