Watches & Wonders 2026: the watches you won't want to miss this year

Discover the most striking watches from Watches & Wonders 2026, from Rolex and Tudor to Cartier and Chanel, carefully selected by GASSAN.

Recently, many watch enthusiasts were able to indulge their passion in Geneva during the prestigious Watches & Wonders. For a week, the city served as the backdrop for the latest introductions, striking trends, and refined innovations. Naturally, GASSAN was there to select the gems that are already anticipating what is to come.

Rolex

A visit to the Rolex stand felt like entering a world where heritage and subtle innovation come together. The novelties lie in the refined details, from Oyster Perpetual models with vibrant dials to elegant Datejust versions in warm tones. To mark the 100th anniversary of the iconic Oyster Perpetual, Rolex presents special editions of the Oyster Perpetual, a tribute to the first waterproof wristwatch from 1926. These creations embody the characteristic spirit of innovation, daring, and inventiveness that has defined the brand for a century. Timeless, yet never static.

Tudor

Tudor presented itself with a bold, industrial stand that perfectly aligned with the “Born to Dare” mentality. The innovations lay in refining icons with updates within the Black Bay line and innovative material choices, such as full ceramic. The collection exuded a strong balance between heritage and modern performance. A notable introduction is the Black Bay 58 GMT. This new model within the Black Bay family, featuring a 39 mm case, is equipped with a GMT Manufacture Calibre and combines warm tones of burgundy, black, and gold on the bezel. The design evokes an era where time zone travel is synonymous with elegance and adventure.

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Chopard

During Watches and Wonders, it became clear at Chopard that everything revolves around refinement. From intriguing skeletonized movements to high jewellery creations, every detail reflects pure craftsmanship. This philosophy comes together in the LUC Grand Strike, the pinnacle of Chopard's expertise in striking watches. With grande and petite sonnerie functions and a refined minute repeater, enhanced by sapphire crystal gongs and a monobloc construction, this watch delivers a sound of exceptional depth and richness.

Tag Heuer

With an impressive presence and unmistakable energy, TAG Heuer underscored its close ties to motorsport. Max Verstappen’s Red Bull F1 car formed a powerful centerpiece and immediately set the tone: performance, speed, and innovation. Within this dynamic, the Monaco Evergraph stood out as a modern evolution of an icon. The characteristic square case is retained, while the watch is technically elevated to a higher level. The new Calibre TH80-00, with an innovative mechanism that replaces friction with flexibility, delivers exceptional precision and durability. Combined with a high frequency of 5 Hz and the TH-Carbonspring oscillator, this model marks a progressive step in the world of chronographs.

Norqain

During Watches and Wonders, Norqain brought a dynamic, sporty energy with bold openworked novelties and playful presentations. A special moment was meeting one of their ambassadors, proudly wearing her Olympic medals—a powerful symbol of achievement and perseverance that perfectly aligns with the brand’s DNA. This spirit comes to life in the Wild ONE Skeleton Chrono. Powered by the NORQAIN Manufacture Calibre 8K, this flyback chronograph combines technical precision with a strikingly light and transparent design. Inspired by the world’s highest mountains and featuring rotating discs instead of traditional hands.

Chanel

“Chanel presented a refined collection where watchmaking craftsmanship and high jewellery come together. The iconic J12 returns with renewed finishes and remains the centerpiece of this world. Inspired by the elegance of racing yachts and designed to push boundaries, sculptural creations set with diamonds translate the House’s couture signature into timepieces, while contrasts between black and white, matte and gloss create an appearance that is both modern and timeless. As a symbol of adventure and innovation, the J12 embodies the Maison’s exceptional watchmaking expertise and unique aesthetic. Chanel proves once again: time is not just measured, but styled.”

CARTIER

The world of Cartier was characterized by pure elegance and refinement. The warmly designed stand and the intimate touch & try experience brought the new products closer than ever and underscored the sense of exclusivity. From the sculptural Tressage to new interpretations of iconic models, Cartier once again showcased its unparalleled design signature. Diamond-set creations and refined bracelet watches effortlessly blurred the line between watchmaking and high jewellery. The Santos-Dumont represents an elegant highlight of this. With a flexible metal bracelet, a hardstone dial, and a mechanical manufacture movement, this model reflects the refined style and eye for detail of Alberto Santos-Dumont. A timeless design in which heritage and modern craftsmanship seamlessly come together.

Frederique Constant

At Frederique Constant, everything revolved around understated luxury and craftsmanship. The warm, refined stand complemented the collection, in which elegance takes center stage. From the revamped Classic Worldtimer to the graceful Classics Manchette models—with their subtle, vintage, and jewel-like appearance—the brand showcased a versatile and thoughtful evolution. Seeing watchmakers at work live added an extra dimension of authenticity and precision. The Classic Worldtimer Manufacture remains a cornerstone of the collection and will be reinterpreted in 2026. Featuring the new FC-719 caliber, a 72-hour power reserve, and a refined 40 mm case, the model acquires a modern and clean look thanks to date-free dials.

Jaeger-LeCoultre

At Jaeger-LeCoultre, the balance between technical innovation and craftsmanship took center stage. The stand, featuring a striking ice sculpture, embodied precision and purity, where engineering and artistry converge. The Master Hybris Inventiva Gyrotourbillon à Stratosphère was an impressive highlight. With a triple-axis tourbillon and Calibre 178, providing 98% positional coverage, this timepiece displays an exceptional level of precision and complexity, housed in an elegant 42 mm platinum case. Alongside this technical masterpiece, the Master Control collection also underscored the Maison’s commitment to timeless design and refinement for everyday wear. Even Usher made an appearance, a fitting presence for a Maison that continues to fascinate.