Netherlands encounters futuristic Renault 4 E-Tech electric for the first time

The Netherlands encountered the futuristic Renault 4 E-Tech electric in depth for the first time at MASTERS EXPO. As a bonus, Renault also presented the new R5 E-Tech electric, an iconic symbol of the so-called 'Renaulution'. Both models are manufactured in France and align with the energy transition and the aesthetic of the 21st century.

For the first time, the Netherlands was able to get to know the futuristic Renault 4 E-Tech electric extensively at MASTERS EXPO. As an extra treat, Renault also presented the new R5 E-Tech electric – an iconic symbol of the so-called 'Renaulution'. Both models are produced in France and fit perfectly into the energy transition and the style of the 21st century.

The new Renault 5 E-Tech electric represents Renault Group’s strategic course towards a greener future. It retains the charm of the previous model, but is packed with the latest electric and digital gadgets. To do this, the company has not only used its own know-how, but also that of Ampere – the Renault Group division specialising in the development of electric vehicles and software.

"It takes an iconic car to get everyone working together like this"

Luca de Meo, CEO of Renault Group, explains that the new addition will bring lasting change: “The Renault 5 E-Tech electric is unlike any other car. It not only supports the transition to electric, connected mobility – as part of a greener, more sustainable approach – but also plays a key role in Renault Group’s transformation into a next-generation carmaker. Developing the car to such a technological level in France in just three years required us to take extraordinary decisions and be as agile as possible in our organisation.”

“For this project, we reversed our normal approach. We used AmpR Small, our new EV platform that is unique in Europe. This allowed us to reduce costs across the value chain to maintain profitability while delivering the very best in EV and digital technology. At the same time, we also shifted our industrial ecosystem… It takes an iconic car to get everyone working together like this and to pave the way for lasting changes in our internal organization. Our industry is going through major changes, but I believe this car will open new paths for Renault.”

Nod to the past

When the French carmaker introduced it in 1972, the Renault 5 stood out with its original and modern design. The shield bumpers and bright body colours and the shape of the headlights gave the car a mischievous, almost human look. The Renault 5 reflected the changing society of the time and became an instant hit – especially with women and young people, a new group of buyers at the time.

But how do you give such a timeless icon a new impulse, fitting in with the modern, electric and digital world? That was the challenge for the design team.

A 'retro-futuristic' style was chosen: bold headlights, striking colours, and playful details such as vertical rear lights and a new ventilation grille in the shape of the number 5 that lights up when you approach the car. The Renault 5 E-Tech electric nods to the past, but with subtle aerodynamic tweaks that make it fully ready for the 21st century. So it impresses again, now as an electric icon with a touch of nostalgia.