These celebrities earn the most per post

Beyond their successful careers, many celebrities generate significant income through their enormous reach on Instagram. How much does a sponsored post cost on the pages of these accounts with millions of followers? MASTERS examines the most successful ones.

In addition to a successful career, many celebrities earn extra money through their enormous reach on Instagram. This extra pocket money can amount to several million euros per post. MASTERS scrolls through the top five celebrities who get paid the most per post.

5 Dwayne Johnson

Dwayne Johnson, better known as The Rock is one of the world's highest-paid actors and is also considered one of the greatest professional wrestlers of all time. Johnson became known to the general public through, among other things, his role in the film The Fast and the Furious. This fame gives him 361 million followers today. To get a post on the minds of possibly 361 million people, you have to pay about € 1.6 million.

4. Selena Gomez

Selena became known early on for her role as Alex in the Disney series Wizards of Waverly Place. In addition to acting, Selena has her own clothing line, does volunteer work, but is mainly known as a singer. Due to her successful career, Selena managed to crack the Forbes 2016 Under 30 list in 30. With 375 million followers, Selena can expect to make about as much money as The Rock. A post fills her bank account with €1.6 million.

3 Lionel Messi

Messi achieved many of his successes at FC Barcelona, ​​but was forced to leave the club for Paris Saint-Germain in 2021. According to Forbes, the footballer will earn €123 million in 2022. But in addition to his generous salary on the field, a post on Instagram also yields a nice amount; the attacker earns €1.6 million per post.

2. Kylie Jenner 

In 2020, Kylie Jenner could call herself the world's youngest self-made billionaire for the second year in a row. Although Kylie mainly earns extra money with the reality series Keeping Up with the Kardashians, the 25-year-old owes her billionaire status to her cosmetics company Kylie Cosmetics. Kylie promotes on her social of course mainly her own company, but as a brand you can also appear on her feed. Cost? €1.7 million.

baby it's cold @drinkglow #GlowPartner pic.twitter.com/Y2BhjAQneH

- Kylie Jenner (@KylieJenner) December 21, 2022

1. Cristiano Ronaldo

This year, the Al-Nassr player tops the list of most followers on Instagram with a whopping 543 million. In 2021 alone he received – an estimated – €60 million in sponsorship income. The Portuguese superstar is associated with a large number of multinationals: Nike, Herbalife, MTG and Unilever bring in the most money. In addition to the income from football and major sponsorship deals, a post on Instagram is a nice addition: he earns € 2.2 million per post.