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Collaborations around Chinese New Year 2026: the Year of the Fire Horse
For international luxury houses, this lunar year represents a strategic moment once again. Not as tradition, but as cultural opportunity. On February 17, 2026, the Chinese New Year heralds the Year of the Fire Horse. In Chinese astrology, this combination symbolizes freedom, speed, courage, and radical change. A year in which standing still is not an option and choices must be made visible.
For international luxury houses, this Lunar New Year represents another strategic moment. Not as a tradition, but as a cultural framework where brand identity, design, and storytelling converge. The Year of the Fire Horse demands energy, direction, and boldness—values perfectly suited to powerful brand campaigns and creations.
Burberry
At Burberry, the horse perfectly aligns with the existing brand DNA. The British fashion house is revisiting its equestrian roots and translating the astrological symbol into a campaign that centers on movement, community, and progress. Not a new positioning, but a strengthening of their brand identity.
Dior
Dior will remain a fixture in the Chinese New Year cultural calendar in 2026, launching an annual campaign to mark the occasion. The house is approaching the Year of the Horse with couture-style capsule pieces and high jewelry, where elegance and craftsmanship are paramount. The horse serves not as an illustration, but as an abstract symbol of strength—unmistakably Dior.
Hennessy
Iconic cognac house Hennessy is releasing a new edition for the Chinese New Year 2026 A limited edition bottle is being released. The horse symbol is integrated into the design, transforming the bottle into a collector's item. By collaborating with artists and designers, Hennessy elevates the Year of the Horse to more than just a celebratory occasion; it becomes an expression of cultural luxury.
Longchamp
Longchamp translates the Year of the Horse into a collection that celebrates lightness and progress. The iconic horse emblem takes center stage, and classic designs return in updated materials, with rich red hues and gold accents, alluding to happiness and new beginnings.
