Rico Verhoeven launches own line

At MASTERS EXPO, kickboxing icon and entrepreneur Rico Verhoeven will launch his first line of supplements at fitness brand High End Nutrition, which Verhoeven has been joining forces with for some time. As such, the booth will most likely feature the most muscle-building products. The line contains unique products that help stay healthy despite a busy lifestyle, just like Rico himself.
High End Nutrition

With offices in Amsterdam, Dubai and Miami, High End Nutrition is an international player in the premium sports and health supplement market. The company was founded by Tibor Koppers, professional bodybuilder with more than 15 years of experience in the fitness, nutrition and supplement industry. In addition to muscle, High End Nutrition and Rico Verhoeven joined forces with the new line Ricoded. Unique products that completely fit the lifestyle of Rico and the people who follow him. The first two products in the line are the so-called Fit and Focus boost capsules and the Fit Meal meal shake. 

No excuse 

Nowadays, we ask a lot of ourselves, it may seem familiar to you: we want to exercise, be on the road a lot, want to be successful and also spend time with our family, friends and possibly children.  

With the Fit Meal meal shake, however, you no longer have an excuse to eat unhealthy due to a busy lifestyle. Rico's meal shake is a vegan all-in-one meal replacement shake that contains everything a healthy meal needs. Among other things, it contains all the vitamins and minerals you need daily, a super fruit, a veggie complex-which equals 100 grams of vegetables, 25 grams of protein for muscle building, complex carbohydrates from oatmeal for energy and Omega 3 fats from Flaxseed oil. In addition, the meal shake contains several ingredients, such as L-carnitine, that help boost your fat burning and lower your appetite. And good news: this complete "meal" contains only 231 kcal.... 

Fit and Focus boost 

With that busy lifestyle, a little extra focus isn't a bad thing either. The Fit and Focus capsules therefore help you naturally get more mental and physical energy, give more focus and concentration. That way you will be more effective and efficient at work, studying or during sports.  


At MASTERS EXPO, Rico and High End Nutrition will be on hand to tell you all about the new line and products. Also, on Thursday, December 8, the kickboxing champion will be present as a speaker during the inspiration show MASTERS TALKS at MASTERS EXPO. This will include a nerve-wracking staredown.... Buy your tickets here.