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Rico Verhoeven launches his own line

At MASTERS EXPO, kickboxing icon and entrepreneur Rico Verhoeven will launch his first supplement line at fitness brand High End Nutrition, with which Verhoeven has been joining forces for some time. Most of the muscles will probably be found on the stand. The line contains unique products that help you stay healthy despite a busy lifestyle, just like Rico himself.
High End Nutrition

With offices in Amsterdam, Dubai and Miami, High End Nutrition is an international player in the premium sports and health supplement market. The company was founded by Tibor Koppers, professional bodybuilder with more than 15 years of experience in the fitness, nutrition and supplement industries. In addition to muscle, High End Nutrition and Rico Verhoeven joined forces with the new line Ricoded. Unique products that fully match Rico's lifestyle and the people who follow him. The first two products in the line are the so-called Fit and Focus boost capsules and the Fit Meal meal shake. 

No excuses 

Nowadays we ask a lot of ourselves, it may seem familiar to you: we want to play sports, travel a lot, want to be successful and also spend time with our family, friends and possibly children.  

With the Fit Meal meal shake, however, you no longer have an excuse to eat unhealthy due to a busy lifestyle. Rico's meal shake is a vegan all-in-one meal replacement shake that contains everything a healthy meal needs. It contains, among other things, all the vitamins and minerals you need daily, a super fruit, a veggie complex - which is equivalent to 100 grams of vegetables, 25 grams of protein for muscle building, complex carbohydrates from oatmeal for energy and Omega 3 fats from Flax seed oil. In addition, the meal shake contains several ingredients, such as L-carnitine, that help stimulate your fat burning and reduce your appetite. And good news: this complete 'meal' only contains 231 kcal... 

Fit and Focus boost 

With that busy lifestyle, a little extra focus wouldn't go amiss. The Fit and Focus Capsules therefore help you naturally gain more mental and physical energy and give you more focus and concentration. This makes you more effective and efficient at work, studying or during your sport.  


At MASTERS EXPO, Rico and High End Nutrition are ready to tell you everything about the new line and products. The kickboxing champion will also be present as a speaker during the inspiration show on Thursday, December 8 MASTERS TALKS at MASTERS EXPO. This will include a nerve-wracking staredown… Buy your tickets here.