The premieres at MASTERS EXPO

Many world premieres took place on the MASTERS EXPO exhibition floor this year. Car designs, boats, e-mopeds and even flying cars made their debut here. International companies entered the Dutch market for the first time, and visitors witnessed the launch of new ventures.

Many firsts took place on the MASTERS EXPO exhibition floor this year. For example, designs for cars, boats, e-mopeds and even flying cars saw the light of day for the first time here, companies set foot on Dutch soil for the first time here and visitors witnessed the launches of new companies.

Samsung foldables

Samsung Electronics Benelux introduced the world to their first Foldable smartphones at their impressive stand, because folding is not only for origami and letters. A new way of using smartphones that only brings benefits. The electronics company's first foldable model was presented at MASTERS EXPO: clapping is allowed here.

First flying car

After years of hard work behind the scenes at PAL-V, the time had come; The world's first flying car was presented at MASTERS EXPO. By combining driving and flying in one vehicle, the Dutch company's Liberty offers the opportunity to reach London Bond Street from PC Hoofdstraat within three hours.

Launch of first brand Lengers Yachts

The family business Lengers Yachts was founded by Hans Lengers in 1970. Now, more than 50 years later, son Bas Lengers is at the helm of the company. With the support of his twin brother, sister and wife, the yacht exporter has been successfully making his mark for years as a dealer of luxury motor yachts from brands such as Prestige, Sacs and Sanlorenzo. But since MASTERS EXPO, the rough waters have added a gem: the Stratos brand. The very first own brand of Lengers Yachts. At MASTERS EXPO you could meet the very first model.

Kwebbelkop launches new company

Jordi van den Bussche, or YouTuber Kwebbelkop, has no fewer than seven billion views and fifteen million subscribers on the popular media platform. At MASTERS EXPO the internet entrepreneur launched his brand new company: JVDB Studios. Purpose of the company? Creating viral content for people and companies that is distributed all over the world.

New Range Rover Sport

At Land Rover, the future is all about Modern Luxury. The exclusive stand at MASTERS EXPO provided an opportunity to get acquainted with the various Range Rover models in an appropriate manner. This also applies to the New Range Rover Sport, which could be admired for the first time by the general public in the Netherlands on the exhibition floor.

First foot on Dutch soil

Hongqi is part of the Chinese company FAW Group and is one of the oldest and most prominent car brands in China, which was founded in 1958. This brand new SUV is already well-known on Chinese and Norwegian roads, but will soon also enrich the Dutch street scene. . It is not surprising that the model resembles a Rolls-Royce. The E-HS9 is a design by car designer Giles Taylor, former Rolls-Royce design boss. The Chinese car brand is setting foot in the Netherlands with the fully electric Hongqi E-HS9, which was exclusively on display at MASTERS EXPO.

Unveiling of new e-moped

Eysing joins forces with a major international name in the automotive industry. Pininfarina, designer of the famous Ferrari Testarossa and other iconic models, has designed a new Eysing e-moped. The unveiling of this scoop took place during The Exclusive Preview Day.

Formula 1 Show Car

The latest and most innovative models from Audi could be admired at MASTERS EXPO 2022. But also the F1 show car. The brand will enter Formula 2026 in 1.

Great Book of Scars: a special initiative

A special initiative was launched at MASTERS EXPO: GREAT BOOK OF SCARS. A unique collaboration between media entrepreneur Yves Gijrath and contemporary neo-purist painter and sculptor Steve Tepas.

Sam's Garage: Launching a new business

As the son of a successful entrepreneur, Prince Bernhard of Orange, it is inevitable that Samuel van Vollenhoven will follow the entrepreneurial path. At MASTERS EXPO Samuel launched his new company Sam's Garage. A high-end customization company of modern Jeep Wranglers.

Tesla showed latest model

At the fair, visitors were able to get acquainted with Tesla's latest model for the first time: Model X.

ZEROCLASSICS launched first model

ZEROCLASSICS is the brainchild of Porsche restorer Roy van Lier and electrical engineer René Zandijk. Together the two pursue a mission, namely making the classic car future-proof. Modern technology in a retro guise. At MASTERS EXPO the gentlemen proudly presented their very first model: the ZERO P1.

LEKKER Boats presented Damsko

Just cast off and board the 'Damsko'. A brand new sloop launched by LEKKER Boats at MASTERS EXPO.

First: Rico Verhoeven's fitness line

At MASTERS EXPO, kickboxing icon and entrepreneur Rico Verhoeven launched his first supplement line at fitness brand High End Nutrition, with which Verhoeven has been joining forces for some time: Ricoded.

FIRST. Real estate – Switzerland

FIRST. Real estate – Switzerland invites presented its scoop at the business fair: Porte du Soleil Résidences in Morgins. A luxury boutique project with its own restaurant, ski bar, wellness with swimming pool, a real mountain bike car wash and a location that is impressive, namely directly on the slopes.

Mulder Shipyard presented Mulder ThirtySix

At MASTERS EXPO the boat builder presented the Mulder ThirtySix, together with the luxury charter options.

Corendon goes premium

At MASTERS EXPO, Corendon launched new labels, such as the Premium Platinum label, which includes a selection of the best five-star hotels with an excellent level of service and high customer ratings.

BMW showed XM and i7

At BMW, new technologies and models follow each other in rapid succession. At MASTERS EXPO the brand presented two of its latest models: the BMW XM and i7…

Ayce Sorbets presented the latest ice cream flavour

During MASTERS EXPO the latest ice cream flavour, Yuzu, was presented to the general public.

Presentation of a flying boat

Edorado set sail for RAI Amsterdam and presented its scoop here: the Edorado 8S Launch Edition, the brand's first fully electric powerboat. And unique: he can also fly.

DEUS Vayanne was introduced

DEUS presented its DEUS Vayanne to the general public for the first time at MASTERS EXPO; a controversial new electric hypercar.