New Rolex models to admire at HOUSE of GASSAN

Rolex enthusiasts should take note: 2025 brings a series of striking new models. During the exclusive Rolex Novelties Event at HOUSE of GASSAN in Amsterdam, you can discover luxury, innovation and craftsmanship.

Rolex fans take note: 2025 will bring another series of eye-catching new models. During the exclusive Rolex Novelties event by HOUSE of GASSAN, the latest creations can be admired up close. As a foretaste, MASTERS has already listed a number of the eye-catchers.

Rolex Oyster Perpetual Land‑Dweller

Rolex opens a new chapter with the introduction of the Oyster Perpetual Land-Dweller. This contemporary model is the result of more than a century of experience and technical know-how. No fewer than 32 patents have been filed for the Land-Dweller: 18 specifically for the watch itself, and 16 for the movement. A striking feature is the new metal bracelet, the Flat Jubilee, which blends seamlessly into the redesigned Oyster case.

Rolex GMT‑Master II

Rolex adds a striking new version to the GMT‑Master II line this year. For the first time, this model features a dial in high-tech ceramic, executed in a deep green hue that perfectly complements the green-and-black Cerachrom bezel insert. Both the dial and bezel are made of the same material and share the same color and luster.

This version comes in 18K white gold, with the winding crown on the left and the date window at 9 o’clock. The dial is mounted on a brass base, as with natural stone models, creating a striking detail within the familiar GMT style.

Rolex Oyster Perpetual Datejust 31

This new version of the Datejust comes in 18 ct yellow gold and is richly set with diamonds, both on the bezel and on the dial. The striking color gradient, also known as chiaroscuro, is a technique that Rolex has been using again since 2019. Originally reserved exclusively for the Day-Date, this is the first time it has been applied to such a striking hue.

Rolex Novelties at HOUSE of GASSAN

Curious? The new Rolex models can be admired up close during the Rolex Novelties Event at HOUSE of GASSAN on 24 and 25 May 2025. You can register here. Please note: places are limited.