MONACO YACHT SHOW IN A NEW GUISE

The Monaco Yacht Show returns this year in a new guise. The event is celebrating its 30th anniversary on a more intimate scale.

The Monaco Yacht Show returns this year with a new look. This year the event is celebrating its 30th anniversary on a more intimate and smaller scale than in previous years. According to organizers The Informa Group, the four-day yacht show has adopted a new COVID-19 approach designed to improve both visitor and exhibitor experiences. Text: Fleur de Jong
Image: Monaco Yacht ShowNormally the Monaco Yacht show is the official start of the superyacht season, but last year's event was canceled after most yacht brokerages and boat builders pulled out due to COVID-19 concerns and expected crowds. 

Organizers have done their best to make the docks less crowded while providing better access with three new visitor signs. For example, you have the 'Discover' badge, which is reserved for customers. The advisors and consultants for these clients wear the 'Advise' badge. Visitors who want to meet colleagues wear the 'Connect' badge. The hope is that the new badge system the flow of visitors on the quays will improve, making it easier for visitors to board yachts. There will also be two entrances for the special VIP visit program, the Sapphire Experience, and the organization will use a new method to register the identity of visitors for the show to prevent large numbers of people around the entrance.

An enchanting lifestyle experience

Communications manager Johan Pizzardini indicates that the organization has been working closely with the yachting industry for months to best understand the expectations of yacht owners and new customers. According to him, superyachts are part of a way of life, so the Monaco Yacht show should be too. It should not be a boat show, but one enchanting lifestyle experience of the world of superyachts. 

The four-day show is scheduled from September 22 to 25. The organization will inform the participants protect to offer them the safest and most serene experience possible.