MASTERS Member of the week: Marco Juffermans

Nothing is more annoying than finding nasty information about yourself on Google. Marco Juffermans has focused on it since 2006 de-google of people and companies. His company White Canvas works overtime to protect customers against online reputation damage. Text: Larissa Schaule Jullens

A clean slate

News spreads more and more easily and more are created content creators. Everyone can post whatever they want online. The mission of White canvas is to protect private individuals and companies against online reputation damage, because this can hinder the growth and development of a company or person. Google is the most used search engine and plays an important role in this. Online reputation management is mainly about optimizing positive messages and combating negative messages. A positive online reputation is created and this is then monitored, so that rapid action can be taken in the event of new negative reports. Now making White canvas use of various tools to monitor this. This Silk Technology is a combination of legal and technological resources and has already achieved many successes. “We are constantly growing. Every customer can register, because we have a product for every wallet. But it must then be approved by the four generals. Only then are they allowed in. Think of it as a kind of balloting committee that the customer has to go through. It sometimes happens that we refuse someone,” says Marco.

Something new

“There are actually two things we are working on. First of all, we started a test in Belgium last year and it was an immediate success. We also started in England two months ago and it works well there too. The next step is Germany. The second thing we are working on is the reputation guarantee. If you are a businessman or you work in the media or the like and you want your profile to look good, then you can buy a reputation guarantee product from us. Think of it as a kind of fire insurance. You can then provide us with things that you would like to see online and if something happens, you are assured of a good reputation. That's from €60 per month.”

MASTERS Member

“I sponsored golf balls at the LXRY Open and have been a member ever since. That's actually been the case from the beginning. Unfortunately I couldn't attend the events, so I haven't been there yet. If I can, I will be there next time.”

Please here a look at the White Canvas website.