MASTERS EXPO 2022 prepares for its most colourful edition

The Colourful Edition. RAI Amsterdam will be filled with entrepreneurial spirit across 40,000 square metres for five days.

The Colorful Edition

For five days, RAI Amsterdam will be decorated with an entrepreneurial spirit on an area of ​​40.000 square meters. The fair sees and offers opportunities for sustainable and future-proof premium businesses that are trendsetting and connecting. The twenty-first edition carries the theme 'The Colorful Edition': this year's countless launches and novelties from prestigious global brands are signposts to a variety of markets, possibilities and people.

Colorful stands for lively: the colorful type, the ravishing moment, the unique experience. There is so much to experience and see at MASTERS EXPO 2022. So many different products and options. So much diversity and different encounters. According to MASTERS, that also stands for colorful.

The models adorning the campaign image this year are the talented dancers of the Dutch Dance Theater (NDT). Thanks to their elegance, contemporary dance talent and inspiring display, MASTERS EXPO opted for a unique collaboration. For sixty years, the NDT has been one of the leading contemporary dance companies in the world. The group is based in The Hague, but performs for an international audience of 150.000 visitors in Europe, America, Asia and Australia. Photographer Rahi Rezvani, 'Hairdresser of the Year' Juliette den Ouden and styling understanding Roel Schagen made this production possible.

From art to tech

Focused on the sustainable development of technology, this year's MASTERS EXPO will showcase a remarkable amount of innovation in the fields of transport, real estate, travel and gadgets. In addition to well-known designers, artists and major project developments, Dutch boat builders are also widely represented.

Unique trade fair concept

The cutting-edge range of gastronomy, live entertainment, podcast recordings, art and design ensures the most unique exhibition concept in Europe. Musicians, dancers, singers, tastings, intimate stages and live art: there is something to experience everywhere. And for everyone. Enjoy a delicious lunch or dinner at a record number of surprising culinary hotspots.

MASTERS TALKS

Top entrepreneurs, top thinkers and young professionals come together in the conference center at MASTERS EXPO during a substantive and challenging program, led by well-known and experienced moderators. Lessons, visions and experiences from icons and personal interviews are the ingredients of MASTERS TALKS. In between there is an opportunity to meet each other and enter the exhibition floor.

Restaurant M*

The opening day of MASTERS EXPO is dedicated to the Exclusive Preview: a select group gets the opportunity to be the first to enter the exhibition floor and experience the most controversial novelties. The Captains Lunch on this day marks the launch of Restaurant M*, the most talked-about gastronomic concept in the Netherlands, good for a record number of Michelin stars. It is the only place where all the great star chefs celebrate the joy of their profession together. Shoulder to shoulder, evening after evening. This year because of the great success in 2021, now also afternoon after afternoon.

Business Monday

Traditionally, the fair closes on Monday with the largest networking day in the Netherlands, where all drinks and small events at the fair are dedicated to high-level networking.

Stay informed about ticket sales and all the news about MASTERS EXPO here.