MASTERS EXPO 2021's official aftermovie

After exactly 711 days of waiting due to the pandemic, MASTERS EXPO opened its doors with a pandemic-proof exhibition concept from November 18 to 22, 2021 at RAI Amsterdam. With a new name, a new design and different programming, MASTERS EXPO focused on family businesses, innovation and connection for five days.

After exactly 711 days of waiting, due to corona, MASTERS EXPO opened its doors with a corona-proof exhibition concept from November 18 to 22, 2021 in RAI Amsterdam. With a new name, a new design and different programming, MASTERS EXPO focused on family businesses, innovation and connection for five days.Online editor: Mical Joseph
Image: Sket

Enterprising Netherlands under one roof

Due to the Corona measures that were announced in advance, the fair opened earlier and closed every day at 18.00 p.m. Extra wide aisles ensure a pleasant passage. Thousands of chairs and tables were rented to accommodate restaurants and presentations. The well-known VIP NIGHT was renamed VIP DAY, where exhibitors could meet their best relations in a subdued yet pleasant manner.

For the first time, two conference days took place during the fair. At MASTERS UNITED, Jort Kelder, Wilfred Genee and Humberto Tan talked to well-known Dutch entrepreneurs, including the CEO of Remote, Job van der Voort. Top entrepreneur Ali Niknam from online bank BUNQ took part in the debate via a live video connection from New York.

Launch after launch…

Pop-up star restaurant M*, in collaboration with 26 Dutch star chefs, paid tribute to the Dutch culinary guild for five days in a staged setting. Together they were good for 42 Michelin stars. An extremely important signal to the entire Dutch catering industry.' Exhibitor Scotch Whiskey Investments presented the oldest Whiskey in the world. It was specially brought to the fair. An 80 year old bottle, bottled in Scotland. Range Rover took the stage at MASTERS EXPO to introduce the world to the fifth generation of the legendary model. According to enthusiasts, the car is already being called the most desirable Range Rover ever.

MASTERS EXPO showcased a wide variety of investment vehicles, including crypto, real estate and the newest form of investing: NFTs. The premium NFT (Non-Fungible Token) label ENVOY Network and the Dutch contemporary artist Pablo Lücker launched the NFT drop Wen Lambo at MASTERS EXPO; An one-of-a-kind work of art that was combined with a Lamborghini Aventador SV.

GASSAN had the largest stand at the fair with over 1.000 m2. They have once again inspired all visitors with the special profession of “Horlogerie and Joallerie” and they once again brought a unique collection to MASTERS EXPO.