Power
Jordi's World Wide Work
The digital universe knows no boundaries, the world is Jordi's playing field – as an influencer and entrepreneur. A selection of the cities he has visited and people he has met in the past year. “It is mainly hard work and making videos. This is the show.”
Abu Dhabi, 3-6 and 12 December 2021
“Half the world was still in lockdown, yet the VidCon in Abu Dhabi continued as usual. I was invited to this annual convention for fans, influencers and online brands. Everything was facilitated, but I was expected to do some things at the event. That was fine with me, so – go! – together with my girlfriend Sophie, assistant Maurice and colleague Jeroen to Abu Dhabi, where we moved into the Marriott hotel Aloft Abu Dhabi. At the convention I met fellow influencers, including my ex Azzy, a Canadian YouTuber, and many fans. It's special to experience how many fans I have all over the world. What struck me in Abu Dhabi is that everyone wants to shake your hand. Here it is more like 'Hey Kwebbel, everything nice cock?!' There you will be thanked politely, you will receive small gifts and everyone is very respectful towards my girlfriend. At the VidCon YouTube party I met someone who asked me: 'Are you also going to Formula 1 in Abu Dhabi next week? If you want, I will arrange tickets for you.' And so a week later we landed back in Abu Dhabi. We had ourselves driven to the W Dubai The Palm – the race track surrounds the hotel, so we had a first row seat. When we were dropped off in front of the hotel lobby, there was a million dollar car in front of our taxi and a million dollar car behind our taxi. The coolest cars I've ever seen in my life! The most beautiful women and men walked inside. A dream world. You make friends within the conviviality and organic conversations. I also managed to get a few partnerships out of it. While we were completely paralyzed, hahaha! Most business is done at parties, when you really get to know each other and go into depth with each other. And then Max also became world champion, an incredible experience! That evening I smuggled Joseph Klibansky and Rico Verhoeven into a party. Madness!”
Monaco, May 29, 2022
“Personally I'm not really into racing, but everyone kept talking about the Monaco Grand Prix. I thought, you know what, let's do it sometime. A bizarre experience! I was sitting at the start/finish line. In my poncho, because it was pouring down from heaven. And there were all kinds of social happenings surrounding the race. You go partying, network, bump into people. That's how I got there funding guru Matthew Haycox vs. He invited me to lunch on his 55 meter yacht, where the Scottish singer Tallia Storm was also present. I didn't want to make him feel like I was just taking advantage of his generosity, so organically I gave him some social media advice and went on his podcast. There is give and take in this world. I'm not one to stay in one place for long, even if it's a huge boat – I want to meet as many people as possible and make new friends. During the Grand Prix I met a lot of acquaintances, including Jelly, Chahid Charrak, Louis Klibansky and presenter Sylvana IJsselmuiden. Where do I stay when I'm in Monaco? I once slept in the famous Hôtel de Paris, which I thought was beautiful. But I don't really need to be in Monaco; this time we had a house outside the city, near Nice. Enjoy playing cards and detective games in the evening Undercover to play. I wouldn't want to live in Monaco like my friend Jelly either. It's enough to go there every now and then, although it doesn't make my wallet happy.”
Paris, June 2022
“I once went to London with Maurice (van den Oever, COO of JVDB Studios) for a meeting in the morning. We had nothing to do for the rest of the day. Then we just went for a walk and brainstormed. Such nice things came out of it and I liked it so much that I suggested going to Paris for a day for the next brainstorming session. We did that last summer, with my assistant Jordi Izquierdo. By train in the morning and back in the evening. And during the day just walk through the city, from the Eiffel Tower along the Seine to the Louvre. And in the meantime discuss things and come up with ideas. Super productive! One of the concrete things that resulted from this brainstorming session is to combine all our activities under one company and call it JVDB Studios. We bought the domain in the small park next to the Louvre on our laptop. In Paris we also decided to lend our expertise to other companies instead of just benefiting from it ourselves. Companies hire influencers to promote them, while I can say, “Pick, I'll make you your own influencer!” That is much more productive. A sandwich in the afternoon and dinner on a terrace, and we went home. In Paris we completely shook up our company.”
MASTERS MAGAZINE
Curious about the rest of this article? The winter issue of MASTERS was created in collaboration with Jordi van den Bussche. Many will know him as YouTuber Kwebbelkop, but he has been working hard as an entrepreneur for some time, as he explains in the Great Interview. What is new is that his company JVDB Studios offers to do social media marketing and short format content marketing for other companies. “They can also figure it out themselves, but we cracked the code.” Jordi gives a platform to like-minded entrepreneurs such as Jay-Jay Boske, Demy de Zeeuw, Chahid Charrak and Marcella de Bie, and discusses developments surrounding games, crypto and NFT: “Just as bitcoin turned the financial system upside down, will that also happen with gaming.” This extra thick winter issue also focuses on Lengers' first own ship, an interview with Corendon CEO Atilay Uslu, specials about the new BMW 7 Series and Samsung foldables, and - exclusively for MASTERS! – an interview with Max Verstappen.
