These designer brands honor Chinese New Year

The Chinese year Huangdi 4720, the Year of the Rabbit, begins on Sunday, January 22. This celebration takes place in many spots around the world. What better way to start a new year than with a new outfit? Several brands have released collections especially for this occasion.

The Chinese year Huangdi 4720, the year of the Rabbit, is inaugurated on Sunday, January 22. This happens in many places in a festive manner. And what gives a better kick-start to a new year than a new outfit? Well, this is your chance; Several brands decided to release a collection especially for this occasion.

Gucci

With a group of friends in a blooming landscape full of bright colors and rabbits, Gucci's collection gives a playful look at the Year of the Rabbit. It is also called Chinese New Year Lunar new year or called the Spring Festival. The campaign shows how the dreamy light of the sunrise symbolically announces a new spring. From colorful shirts with graphic prints to long scarves with rabbit ears; the rabbit appears in the collection in several ways.

FENDI

To watch the Lunar new year This year's collection Fendi focuses on the reinterpretation of its own logo with the colors red and white. In Chinese culture, the color red symbolizes prosperity and happiness. The red and white logo can be seen everywhere in the collection; on the Match sneaker, various shirts, but also on the iconic Baguette bag.

Dolce & Gabbana

Dolce & Gabbana is also present. The collection is mainly inspired by nature, so you see the daffodil and - surprise surprise– the rabbit often comes back. According to the brand, these elements symbolize spring and rebirth. This year's Chinese zodiac sign is printed on a range of shirts, dresses, skirts and accessories. The flowers can mainly be seen on heels and scarves. The most striking item in the collection? The Italian fashion house introduced the new Portofino sneakers with rabbit ears.

Dior

In honor of the new year, fashion designer Kim Jones designed a collection in collaboration with ERL in a bold, cheerful color palette. The rabbit can be found on the oversized knitted sweaters, shirts and sneakers.

Prada 

Prada launches the Memories of Beauty campaign. The photos, taken by photographer Nick Yang, include famous singer Cai Xukun and actress Chunxia wearing various items. The items all symbolize a memory of the models related to the Chinese New Year. The campaign is accompanied by a special collection in which, among other things, the Moon bag from the 2000s is making a comeback.