Customised sound: Bang & Olufsen Brussel presents Atelier

Will it be that deep red lacquer, or glossy black? Wood, metal, or both? During MASTERS EXPO, you can discover Bang & Olufsen Atelier at the Bang & Olufsen Brussee booth. An exclusive custom program where you can personalize iconic speakers down to the smallest detail.

Anyone who attended MASTERS EXPO last year may remember the launch of the Ferrari Collection: a special edition in collaboration with the car brand. This year, it's Atelier's turn. 

At the stand, father Jobs and his sons Jeroen and Peter from Bang & Olufsen Brussee, with branches in Amsterdam, Haarlem and Katwijk, will present a new premiere: Bang & Olufsen Atelier. 

Atelier is the Danish audio brand's custom program, giving its iconic speakers a personal touch. Color, material, finish: everything is in your hands. With over 500.000 combinations, you can design a speaker that suits your interior and your personality. The digital Composer lets you see your choices come to life instantly. Switch from champagne to petrol? One click. And you're done. 

A speaker with a story

CEO Kristian Teär summarizes that customization is not just about appearance, but also about character as follows: “When we build an Atelier product at Bang & Olufsen, we create not just a set of speakers with superior sound and impeccable craftsmanship, but an extension of a customer's personality and style.” 

The presentation comes from a familiar source. Bang & Olufsen Brussee is a family-owned company that has been active in the high-end audio landscape for years. From its three stores, the team advises customers on finding the right audio solution with an eye for detail, technology, and taste.

In addition to Atelier, Bang & Olufsen Brussee is also presenting a new product this year. What exactly is it? They're happy to reveal more at the trade show... Order now! here your package for MASTERS EXPO 2025.