Taste

GASSAN adds new brand to collection

5 maart 2025Door Fleur de Jong1 min lezenJEWELS & WATCHES

In the world of watches, there is always room for a touch of rebellion. Meet NORQAIN, the Swiss family business that has been impressing with innovative designs and uncompromising quality since 2018. With GASSAN as its newest partner, this young brand is now also entering the Dutch market.

NORQAIN proves that a young brand can easily compete with the established order. By combining traditional Swiss quality with modern technology and a sporty twist, the brand sets a fresh standard in the world of watches.

The brand originates from Nidau, the beating heart of the Swiss watch industry. And although the brand is young, the team behind the scenes consists of seasoned experts and top athletes. This is reflected in the three characteristic collections: INDEPENDENCE, ADVENTURE and FREEDOM. Each and every one a mechanical masterpiece.

Where does the brand really shine? Innovation. Take the Wild ONE, a sports watch made from NORTEQ® carbon fiber material—six times lighter than steel and 3,5 times lighter than titanium. This technological masterpiece was created with the help of watchmaking legend Jean-Claude Biver and other top Swiss engineers. The result? A robust, ultra-light watch that can withstand extreme conditions, yet is still elegant enough for everyday use.

Now that GASSAN has added the brand to its portfolio, it will be easier than ever for Dutch watch lovers to wear a NORQAIN on their wrist. At MASTERS EXPO, visitors were already able to get acquainted with the new brand. 

Curious about the full collection? NORQAIN can be admired in the boutiques GASSAN Dam Square and HOUSE of GASSAN.