GASSAN celebrates 80 years with a grand unveiling

What began as a modest diamond cutting shop in post-war Amsterdam has grown over eighty years into a global icon: GASSAN. This year, the family business celebrates its 80th anniversary: ​​a milestone that not only marks its rich history but also embraces the future. And of course, we say with due grandeur: hip hip hooray and hearty congratulations.

The journey began with Samuel Gassan, a visionary who laid the foundation for a company centered around craftsmanship, quality, and family. Eight decades later, his spirit lives on in everything GASSAN does. Every diamond that leaves the workshop is not just a jewel, but a small piece of heritage, carefully cut and lovingly passed down from generation to generation. The iconic GASSAN 121 cut, with its 121 facets, is perhaps the ultimate testament to this: constantly pushing boundaries, always aiming higher.

But this anniversary isn't just about looking back. It's about looking forward. After all, what's 80 years of craftsmanship without an equally bright future? That's why GASSAN is presenting an exclusive anniversary collection from its in-house brands: Choices by DL, TROPHY BY GASSAN, Gigi by GASSAN, and of course, the iconic GASSAN 121. Each one brings a blend of heritage, creativity, and contemporary elegance.

But the absolute highlight of this anniversary year? Without a doubt, the GASSAN 121 diamond. On October 9th, the family business will unveil something special: something that captures the magic of 80 years in a single, dazzling moment. Want to stay informed? Then keep an eye on here Watch GASSAN's channels for the big reveal…