GASSAN launches Chopard Ice Cube collection

Recently, GASSAN opened its doors for an exclusive event celebrating the Chopard Ice Cube collection. In the stylish VanOost Restaurant at Pillows Grand Boutique Hotel Amsterdam, guests enjoyed a first look at the jewels during a refined walking dinner.

Recently, GASSAN opened its doors for an exclusive event in honor of the Chopard Ice Cube collection. In the stylish VanOost Restaurant, located in the Pillows Grand Boutique Hotel in Amsterdam, guests were given a first glimpse of the jewels. All this while enjoying a refined walking dinner…

The Ice Cube collection is a contemporary gem that brings the minimalist Bauhaus style to life in a fresh way. Launched in 1999 by Chopard’s co-president Caroline Scheufele, the line stands out with its clean lines and signature cube motifs. Behind the seemingly simple shapes lies a complex process of craftsmanship and technology. The precision work on the sleek metal shapes, accurate to the hundredth of a millimeter, ensures an unparalleled shine.

In addition to beauty, sustainability is also an important theme. Since 2017, Chopard has worked exclusively with ethical gold, a choice that proves that luxury and responsibility go hand in hand. The Ice Cube collection has become a symbol of this sustainable course and has struck a chord with lovers of refined, conscious luxury.

This season, the collection is in the spotlight in the “Sculpted by Light” campaign, with supermodel Bella Hadid as the face of this light show: “Bella Hadid, known to many people with 60 million Instagram followers, is our new ambassador for the coming years,” says Rolf van de Laar Area Sales Manager BeNeLux.

New collection at MASTERS EXPO – LA BELLE ÉPOQUE 

Want to admire the brand new Chopard collection too? Good news, because GASSAN will be present with the Chopard collection during MASTERS EXPO. MASTERS EXPO – Europe's premium business fair – presents some 12 national and international parties from 16 to 350 December that merge into a vibrant symphony of entrepreneurship, where greatness is central. At this unique fair you will get to know the latest innovations of special (family) companies from more than 20 different sectors, spread over an impressive surface of 40.000 m². From mobility to design, from real estate to art, and from watchmaking to business services. RAI Amsterdam is the arena where the CAPITAL OF GREAT BUSINESS takes place. This year's La Belle Epoque edition represents the desire for greatness and the beauty of times gone by. It offers a rich symbolism that fits seamlessly with MASTERS EXPO: determination, elegance, refinement, creativity and originality and with an irresistible charm. Want to be there? Order your tickets here.